Footnotes on cracked heels, calluses
MANILA, Philippines - In an age of wellness and beauty, Filipinos are resorting to different, elaborate regimens like skin whitening, hair straightening, and even cosmetic surgery to achieve desired results. After laboring for hours at the gym and going through different diets, they are also working double time to get the complete package for an overall aesthetic appeal. And this coming summer, one body part is usually neglected and most people are not even aware of it — the feet.
“They should consider the often ignored cosmetic needs of their feet since they will be heading outdoors wearing their fit-flops or sandals,” says Mara Mariano, marketing manager of IMF Beauty and Wellness Products, exclusive distributor of Foot Appeal in the Philippines. “When it comes to beauty and personal well-being, our feet are mostly neglected when in fact, they are also one of the most overworked parts of the body. Our feet carry most of our weight, and stepping on the various surfaces all day long can stress them.”
With this in mind, Foot Appeal, a dermatologist-tested and safe peeling mask that can be used on the feet to reveal soft and naturally pinkish skin, was recently launched to give outdoor lovers an added sex appeal.
Made from root and flower extracts, Foot Appeal works by speeding up the maturity of the skin on the sole, to safely peel off dead cells and reveal new skin after three to seven days, Mariano explains. The product pack contains a pair of single-use foot peeling socks that are worn over the feet for about an hour.
Mariano adds that Foot Appeal works best for those who have cracked heels, rough soles, painful calluses. The product’s effects can last for up to three months, after which the treatment can be repeated.
Foot Appeal is available at the following outlets: Watsons; Rustan’s Essenses; PCX (Rockwell, Robinsons Ermita, Ayala); ROX, Pioneer Centre Supermarket; Unimart Supermarket; Cash and Carry. For inquiries, call 733-8300 or 735-6787 or SMS: 0915-9276021; e-mail imfwellness@yahoo.com or visit the website: www.imf-wellness.com.
