Colgate Total goes professional

To achieve optimum oral health care, we have to make a trip to the dentist two times a year for serious cleaning and for the removal of plaque build-up on our teeth. But what about the other 363 days of the year?

Now, you can maintain the dentist clean feeling everyday. Colgate Total Professional Clean, the newest Colgate Total variant, gives you and your pearly whites that polished, squeaky-clean, just-out-of-the-dentist’s chair feeling.

This cleaning gel was developed with the help and input of dentists. It uses advanced micro-cleansing particles or high performance silica, an ingredient similar to what  dentists themselves use.

What is silica?

Silica is a cluster of micro-particles used for precise polishing and concentrated stain removal. It’s similar to what is used as the finishing procedure in a dental prophylaxis and basically what gives your teeth that smooth and polished after-feel. High-performance cleaning silica  helps remove extrinsic stain obtained from tobacco smoking, eating certain food and drinking dark beverages such as coffee more than an ordinary toothpaste. It also polishes the teeth 49 percent more than ordinary toothpastes.

Colgate Total Professional Clean is also enhanced with the 12-hour antibacterial protection that exemplifies Colgate Total 12, and a unique patented technology present in all Colgate Total products.

Technology from Colgate Total

Colgate Total has  a unique patented technology that delivers a highly-effective antibacterial agent that helps reduce plaque formation. Dentists explain that it works on a maximum level for only one to two hours. Enter co-polymer, which acts as some sort of sealant that prolongs the retention of triclosan on the teeth, this time for 12 whole hours. This technology then is the long-lasting, anti-bacterial shield that helps prevent plaque from forming on the teeth.

The combination of amped-up silica and patented technology in every Colgate Total Professional Clean package makes sure that the teeth remain relatively plaque-free and polished until your next turn in the dentist’s chair.

Aside from giving you smooth, polished pearly whites, Colgate Total Professional Clean also helps reduce plaque by up to 98 percent in areas of higher plaque formation, reduce gingivitis by up to 88 percent, reduce 55 percent of calculus (essentially compacted plaque), and up to 53 percent of malodor prevent cavities

Visit the Colgate Pro-Clean Challenge booths at your favorite drugstores and supermarkets from November 2008 toJanuary 2009. For more information, email leah.caringal@greenbulbpr.com.