High five for iFive Mini 2

MANILA, Philippines - A few years back, digital mobile devices such as tablets were priced so high that many people could only aspire to own one.

With the development of technology, which moves at the speed of Superman — faster than a speeding bullet — tablets, cell phones and Net books have become more affordable and within reach of many more Pinoys. 

Aside from enabling mobile communications, the development has also brought about incomparable data management convenience and productivity for students, professionals, and office workers on the go.

Techie trends in the market are usually expected to democratize (become more accessible) a few years after major developments and pioneering products have been introduced. For portable tablets, this sweet spot in the trend curve has definitely arrived — now is the best time even for the most jaded, unimpressed, or digitally averse consumers to jump on the tablet phenomenon and live a digitally enriched lifestyle.

Just recently, Novo launched its iFive Mini 2.

iFive Mini 2 is a revolutionary new tablet that seeks to change the way that digital consumers — most especially Western-savvy Filipinos — utilize technology. With its technical specifications and sleek engineered looks, it is definitely no wallflower when placed side by side with the leading mainstream consumer brands of tablets today.

Most importantly, the iFive Mini 2 is the standard bearer of a trend that is becoming increasingly felt worldwide — an emancipation of digital consumers from the prohibitive and trend-based prices dictated by large multinational digital brands. Digital enthusiasts today are increasingly relying on their own smarts in choosing digital products that are high-performance, but attainable at a fraction of the price of mainstream, highly advertised brands.

“The Philippines is a market that is rich in opportunities to spread digital knowledge and savvy. Filipinos are naturally adaptive to the latest technological trends and advancements, but as a developing country, we need to democratize the technology market in order to empower more consumers and to encourage a truly digital lifestyle,” said Adrian Lim, IT director of Novo7Tech.

Novo7Tech is a new digital lifestyle hub that is expanding to become the preferred one-stop shop for the latest but affordable alternatives of popular digital products in the global market.

The iFive Mini 2 tablet is their maiden product launch, which coincides with Novo7Tech’s retail and distribution expansion. Compared to affordable tablet and gadget brands currently in the market, Novo7Tech sets itself apart with its reliability as a digital lifestyle hub. Its retail outlets act as proprietary service and warranty centers for the gadget brands they carry.

Their range of gadget offerings focuses on the mid-market segment — products that are comparable in specifications and performance to the top releases by global brands, but more than a few notches above cheap alternatives that are commonly perceived as “throwaway” products.

 Gadgets like the iFive are the perfect alternative that Novo7Tech hopes consumers will realize as the best value-for-money products.

“The key is still in choosing the right brands and products,” said Lim. “And consumers can only make the best decisions when they are informed and empowered.”

 Matter of fact, so convinced is Novo7Tech in the growth of tablets in the country that it will soon open its flagship store at the Gateway Mall in Araneta Center, Cubao, Quezon City. At present, Novo7Tech can also be found in standalone kiosks in major malls in Metro Manila, as well as on popular online and other mall-based distributor networks.                               

 â€œWe envision our retail hubs to be the place where Filipinos can turn to for digital needs that are friendly on the pocket,” added Lim. “We initially found ourselves primarily catering to fellow techies who know what they want in digital products. However, we want each and every Filipino to learn to be critical, independent digital consumers as well — to go beyond the allure of brands and prestige, and to focus on the best bang for their buck. We are here to help them do that.”