Land Rovering. More fun in the Philippines

MANILA, Philippines - Off-roading pioneer Land Rover has teamed up with the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) in a campaign to promote tourism in the Philippines.

Dubbed “Land Rovering. More Fun in the Philippines,” the campaign includes a series of Land Rover TV commercials and print advertisements featuring local tourist spots as well as off-road destinations in the country. Land Rover is the first automotive brand to tie up with DOT through the popular “It’s More Fun in the Philippines” campaign.

“We are very excited with this project with DOT and TPB which will run until 2013 and hopefully will include an international campaign as well,” said Land Rover Philippines (LRPhils Motors Inc.) executive director Marc Soong.

At the launch in Opus Restaurant and Lounge at Resorts World Manila in Pasay City, LRPhils Motors featured a Land Rover Defender sporting the body sticker with the campaign slogan “Off-roading. More Fun in the Philippines.”

LRPhils also launched the first official “Land Rovering. More Fun in the Philippines” video will be aired starting Oct. 2012. The video showed the multi-awarded Range Rover Evoque driving through the Paoay sand dunes of Ilocos Norte, while also featuring the giant windmills of the Bangui Wind Mills and Patapat Bridge, which can also be found in Ilocos Norte.

The video was directed by the Collective a collaborative group with creative minds made up of four different individuals from different specialties namely Cody Miller, Pedring Lopez, Struan Wallace and Ian King.

For more information on the “Land Rovering. More Fun in the Philippines.” campaign, visit the Land Rover is More Fun in the Philippines Facebook Fan Page and share your Land Rover experience going to your favorite tourist destination in the Philippines.