Have you tried camping in the city?
MANILA, Philippines - What started out as a lamp that could light up four corners of a barn has become a brand that has helped light all four corners of the globe. Since the early 1920s, Coleman products have journeyed deep in the Sahara desert along with treks all the way to the South Pole.
From guiding aircrafts to safe landings in the Andes Mountains in South Africa in the 1920s to helping climbers reach the top of Mt. Everest almost a decade later, Coleman has everything you need to survive in the outdoors.
Coleman helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills.
Founder W.C. Coleman said: “No product is ever truly sold until it’s delivering a satisfactory service to the customer.” It is through these wise words that Coleman Philippines, has partnered with the Discovery Channel — the network that provides high quality documentaries that offer viewers universal insights into the inner workings of the real world we live in, to pioneer the country’s first-ever “Urban Survival Camp.”
Being a strong market leader in outdoor leisure equipment worldwide, Coleman is abreast of urbanites residing in cities that desire to experience the thrill of the outdoors without having to go far to the mountains or the beach.
The recently concluded “Urban Survival Camp” was meant to address this need. Be it mountaintop or rooftop, Coleman is there.
Coleman, The Outdoor Company, took on this newest trend of camping in the city in the overnight jamboree and fair held last recently at the SM Mall of Asia San Miguel By The Bay grass grounds.
The camp was about learning as well experiencing the urban outdoors — from pitching their own tents, organizing personal stuff for maximum comfort, learning how to cook, lessons from the first Filipino mountaineers to reach Everest summit, stargazing, night-time photography as well as a whole bunch of food, fun, games, movies and the traditional campfire, all within the camp in the city.
