New dawn for high-tech mobile ticketing from Smart

MANILA, Philippines - Who knew that the day would come when a simple swipe of the hand could yield cinema tickets and movie treats? Smart Rewards together with SM Cinema made history when they launched the revolutionary bCode technology, the country’s first cutting-edge platform that allows subscribers to redeem free blockbuster rewards conveniently through their cell phones.

Offering the latest in mobile commerce, the breakthrough bCode technology allows loyal users of Smart Gold, Smart Buddy and Smart Bro users to claim big rewards, from free tickets, popcorn and drinks, to a P100 discount on movie tickets in as easy as a single tap on the terminal screen.

Driven with the commitment to innovation, Smart Reward pioneers the use of bCode technology for mobile ticketing in the country. To develop the technology, WolfPac Mobile, Inc., Smart’s mobile service solutions provider and application developer, spearheaded the integration of the Smart Rewards loyalty program to the new redemption platform.

According to Paul Gonzaga, WolfPac’s Web and MIS development manager, a crucial part of the implementation was developing the software that would allow subscribers to use their loyalty points in redeeming reward items via bCode. With a team of MIS experts, the development of the system took only one month in time for its launch recently.

Smart Rewards’ loyalty platform linked to the bCode platform offers a hassle-free mobile-ticketing service since it doesn’t require users to download any mobile application. Subscribers need only to text the item code of the reward to 9800, and a unique bCode SMS consisting of alphanumeric characters will be sent to their mobile phone. To receive the reward coupon, subscribers must simply scan the bCode in terminals designed to securely read the encrypted codes. SMART Bro users can also redeem free items via WebConnect and print out the given code to be scanned at the bCode machines located in SM cinemas nationwide.

The new redemption network is also compatible with all mobile phones in the market, making the complete movie experience accessible to all Smart subscribers. An instant hit among movie-lovers, the new bCode platform has gained an increasing following. Today, thousands of tickets and treats are being redeemed every month using the new technology.

“Through the innovative technology of bCode, Smart Rewards and WolfPac continue to provide more dynamic ways for subscribers to enjoy their rewards. Movie tickets and treats are just the start. Subscribers can expect to delight in even more rewards as we look forward to expanding the roster of redeemable items via bCode,” says Gonzaga.

Text REWARDS to 9800 for free to start redeeming exclusive treats only from Smart Rewards. Or visit smart.com.ph/rewards for many more exciting freebies.