Globe's blueprint to the future
MANILA, Philippines - Globe Store’s flagship in Greenbelt 4 is a modern 200-square meter store that showcases the “blueprint for the future” of Globe as it veers away from the traditional utilitarian concept typical of telecom service outlets towards a digital lifestyle that places the needs of customers above everything else.
The Globe Store was launched at the Ayala Museum recently with Ayala Corporation chairman and CEO Jaime Augusto Zobel de Ayala leading the guests. Other business luminaries who graced the occasion included Citibank country officer Sanjiv Vohra, Intel Philippines country manager Ricky Banaag, Philip Morris and Fortune Tobacco Corp. president Chris Nelson, iFrogz sales director for Asia Pacific Wong Wei Tuck, and JCordon president Bobby Cordon. There were also a number of showbiz personalities such as Mark Bautista, Vice Ganda, Ogie Diaz, and PBB former housemates Nene Tamayo and Chx Alcala.
Fashion model Karen Pamintuan hosted the event with walking tour guide Carlos Celdran.
“The concept of the new store is embracing the digital lifestyle, whether you are at home, on the go, or at work. It is a complete change and not just in the aesthetics or the looks of it. We want our customers to feel a sense of playfulness and discovery when they come to our store. Our environment has been designed in ways that are easy and relevant for our customers. What we desire is for our customers to find the products and services they need all within the convenience of a one-stop shop,” said Maridol Ylanan, Globe head of stores.
The exciting new store design features a seamless, semi-circular, two-section layout which allows anyone to easily browse around the product display as well as request for after sales support.
The inner core called the Shop Zone highlights the digital lifestyle, be it Home Life, Mobile Life or Business Life. It offers a wide range of live demos that the customers can play with. Typically a customer would have to visit several phone retail shops to see different brands but they cannot do an actual test before purchasing. Globe is changing their experience by placing the live phones at the sales area for buyers to try. There are also laptops with broadband service which visitors can use to surf or check their e-mail.
The store also carries top-of-the-line and stylish accessories for cell phones and laptops such as skins, headsets, and cases made by popular international manufacturers XtremeMac, Gelaskins, iFrogz, Ed Hardy, Skullcandy, Simplism and Golla. All accessories are properly organized on shelves beneath each category to make it convenient for the customers to find the best one to complement their gadgets.
“We have taken what we know and learned about our customers through engaging them, observing them and anticipating their needs, and allowed these valuable insights to ripple across every nook and cranny of our store, in every dimension across our critical product, system and human touch points,” said Yalanan. From the design of the physical structure to the design of the customer experience; the look, feel and the soul of Globe Store, these resonate with an understanding of our customer in mind and an eagerness to delight them in every encounter even after they have stepped out of our store.”
