Stretch your limits
MANILA, Philippines - Replay changes the rules of denim by stretching the limits of the manufacturing process, launching its Replay Hyperflex collection.
The main features of Replay Hyperflex are 100-percent elasticity, incredible shaping performance and superior comfort. This means that Replay Hyperflex offers complete ease of motion, great shape retention — no sagging or deforming even after considerable wear, plus a luxurious feel.
Lycra comprises the corespun, poly defines the middle, while the external layer of cotton is what gives the jeans an authentic denim look. The two top fibers protecting the Lycra ensure that the stretch factor isn’t compromised by industrial or domestic washes.
For women, go from a super-skinny five-pocket with snug push-up bottom, to a skinny jean with distinctive biker-inspired detailing, all the way to the very latest in a straight leg style. Guys can choose between a skinny low-waist five-pocket jean and a slim-fit regular waist style with softly tapered leg.
The jeans come in three different washes: a very dark tone with rich sheen, a medium tone with pale yellow dirty tinge, and a light tone with quiet brilliance. Last December, Replay also introduced a first color capsule — black and light and dark gray — followed by one featuring a fab selection of bright upbeat hues: azure, lime green, coral red and white for her and red, hunter green, turquoise and white for him.
Replay Hyperflex arrived in the Philippines this January. In addition to selling retail at stand-alone Replay stores, corners and in-store shops worldwide, the jeans are available on the wholesale circuit and online shop.
The ad campaign features experts from soccer, dance, fashion and gymnastics, all taking part in special tests to see how far they can stretch the limits of the Hyperflex collection. Supermodel Alessandra Ambrosio dons a scientist’s smock to examine how the collection holds up when subjected to extreme dance steps, while FC Barcelona stars Neymar Jr., Gerard Piqué, Luis Suarez, Andrés Iniesta and Ivan Rakiti? work wonders with the ball while sporting the new Replay Hyperflex jeans.
In the Philippines, Replay is exclusively distributed by Stores Specialists Inc. (SSI) — a member of the SSI Group — and is located at Greenbelt 5, Rustan’s Tower Shangri-La Plaza Mall, Bonifacio High Street Central and 158 Designers’ Blvd. Alabang Town Center.
