Richard Gutierrez looks at the bright side

MANILA, Philippines - Neon is so “in.”

Things are certainly looking bright as neon blasts into the front lines of fashion and marches right into the closets of fashionable men.

The number of menswear designers that are using bold color schemes is progressing through the Paris, London, and Milan fashion weeks — think Gucci, Louis Vuitton and Jonathan Saunders.

And with fashionable Manila not far behind, we’re seeing pops of color everywhere in the SM Accessories’ Neon Remix collection. Fluorescent tangerine, lime green, aqua blue, yellow, and fuchsia are shining through summer. No more safe colors, guy. Be bold, be bright — everyone is doing it!

It’s not surprising everything’s looking bright for SM Accessories brand ambassador Richard Gutierrez, actor, heartthrob and man of style.

“I like a lot of them,” Richard talks about the Neon Remix collection. “There are lots of nice pieces in colors that simply pop out, whether you are at the beach or on the city streets. These are not only stylish, they also add a happy sheen to your attitude and brighten your persona.”

The Neon Remix collection is available at the Men’s Accessories Department of the SM Department Stores.