London calling

MANILA, Philippines - Using London as the backdrop, Burberry shot a series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who brought the campaign and new collections to life.

“We wanted to play with everything that’s at the heart of the Burberry world — celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” says Christopher Bailey, Burberry chief creative officer.

The Burberry S/W 2012 ad campaign celebrates the Burberry heritage of weather protection in the brand’s most cinematic shoot to date. Shot at the iconic Royal Naval College in Greenwich London, the ads feature British actress Gabriella Wilde and British musician Roo Panes.

An innovative digital experience allows visitors to explore and purchase from the campaign through short films, imagery and music, directly through the campaign gallery on Burberry.com.

In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Rustan’s Makati, and Shangri-La Plaza Mall.