EastWest Bank drives up the value of its Hyundai MasterCard

MANILA, Philippines - There is a new distributor-based car loyalty program. EastWest Bank presents the groundbreaking Hyundai MasterCard in partnership with Hyundai Asia Resources, Inc. (HARI) as part of its elite cards, offered to existing and new Hyundai car owners. The card complements Hyundai’s distributor-based car loyalty program by offering its member access to a premium lifestyle motoring credit card.

“EastWest Bank acknowledges the opportunity to serve the ever-growing motorist market through another value-added product to the motoring industry,” says Antonio C. Moncupa, Jr., president and CEO of EastWest Bank.

The card comes from both companies’ passion for driving total customer satisfaction and service excellence. “The Hyundai MasterCard aims to elevate the prestige of motoring, as it furthers the elite rewards of being a member of One Hyundai Club, the first-ever distributor-based car loyalty program in the country.” adds Fe Perez-Agudo, HARI president and CEO.

The One Hyundai Club membership lets Hyundai car owners earn points for purchasing new Hyundai vehicles, buying genuine parts and selected accessories, availing of Hyundai’s Best C.A.R.E. services and for accomplishing Hyundai questionnaires or online surveys. Members can then redeem their accumulated points for exclusive items from the Hyundai Brand Collection and Hyundai Lifestyle Rewards Basket.

EastWest Bank and HARI have a long tradition of partnership in auto financing with Hyundai being one of the most availed car brands in the bank’s Auto Loans facility. “Aside from our sound business strategies, I strongly believe that we were able to achieve this breakthrough because of the support of our partners. I am confident that this year will be another milestone for our auto loan and credit cards businesses, especially with this alliance with HARI. With the shared passion and commitment to become lifetime partners of customers, HARI and EastWest Bank, through the One Hyundai Club, presents this premium lifestyle motoring credit card.” says Moncupa.

The choice for a partner was an easy decision to make. MasterCard, after all, is the leading global payments company accepted in millions of establishment, and carried by millions of cardholders around the world.

There is certain exclusivity that comes with the Hyundai MasterCard as it caters to the affluent lifestyle of Hyundai car owners. They get special invites to exclusive Hyundai events like car launches, motor shows and special activities. They can also enjoy other perks and privileges exclusive to Hyundai MasterCard cardholders.

For everyday savings, cardholders of the Hyundai MasterCard will instantly get three percent rebate on fuel purchases at any gasoline station nationwide and 0.5 percent rebate on other retail purchases at any merchant worldwide. Cardholders can earn as much as P1,000 in rebates in every statement month. Cardholders can redeem their rebates as Hyundai vouchers, which they can use to pay for services, parts and labor, and accessories at all authorized Hyundai dealerships, making their Hyundais easy on the pocket to maintain.

They can also enjoy 10 percent discount on preventive maintenance services — parts and labor, and selected accessories when they use their Hyundai MasterCard in any authorized Hyundai dealerships.

The Hyundai MasterCard also carries other benefits and features such as year-round special discounts and privileges from partner merchants, including dining outlets and lifestyle stores, and other promos geared toward travel, leisure, and health and fitness.

For inquiries, visit your nearest authorized Hyundai dealer or call EastWest Bank’s 24-hour customer service at 888-1700.