Jeans addiction

MANILA, Philippines - In this machine-dominated world where everything is uniform, standardized and mass produced, it’s difficult to find products that cater to each and every individual’s unique needs. Clothes, for example, used to be made per piece, tailor-fitted to the measurements and specifications of the individual customer. Today, there’s ready-to-wear, sizes have been standardized, and styles have become homogenous.

As a result, we, the consumers, have to adjust to what is readymade for us in the market. Wrangler, the iconic American denim brand, begs to differ.

“The brand has always been known for advocating the importance of the free-spirited individual, filled with adrenaline and passion to be who he is — and express this in his fashion choices,” explains Wrangler Philippines VP for Marketing Marty Tio. This season, Wrangler steps up with its campaign, “My Fit, My Edge” — the collection that sets out to match every individual personality. 

Jean genies: The Crank fit is for rough and tough men while Molly is for carefree, party-loving females.

Wrangler believes that aside from finding the perfect fit of jeans — the right cut that flatters your body type — it’s even more important to find the color, style, and treatment that fits your attitude, lifestyle, and unique personality. With the perfect fit, the clothes don’t define you — you define the clothes.

The denim expert allows you to find your edge in its line of jeans that epitomizes individual personalities.

Deriving inspiration from the fashion of the 1950s, Ace is dedicated to today’s outgoing males who adapt well to various social situations. Best described as embodiments of “relaxed edge,” these individuals stand out by virtue of their stylish yet laid-back personalities.

Now and denim: Wrangler’s Ace fit is for outgoing, stylish yet laidback guys. The Stokes fit is for the refined and sophisticated woman.

There’s also something for the rough and tough men: Crank. Taking a cue from the musically influenced and the biker fashion of the ‘80s, these jeans paired with statement shirts, combat boots and a whole lot of rock star attitude complement a man of unkempt yet irresistibly fashionable style.

Stokes is for the refined and sophisticated woman, who’s modest and prim, yet always in control. With tailored pieces, plus the right accessories — a classic shoulder bag or a statement necklace — she can brilliantly create an overall, polished look with her Wrangler jeans. For the Stokes woman, less is more.

No other brand knows you better than one that’s got over 100 years of denim heritage. With its four different fits, Wrangler helps you find your edge via jeans that fit you perfectly — in every way possible.

Discover your best fit at the Wrangler Show at Philippine Fashion Week Holiday 2011 on May 13, 6:30 p.m. at SM Mall of Asia.