Rovilson Fernandez strives for silver

MANILA, Philippines - Michelis Gifts and Jewelry has recently launched Miche, its latest line of silver jewelry that features stylish pieces with a decidedly masculine touch, with Rovilson Fernandez as its first-ever celebrity endorser.

Graduating from a top film school in the US, Rovilson set his sights on exploring Asia and eventually landed a gig as a host of a travel show on the Lakbay TV channel. He also honed his writing and producing skills in the show as well.

Rovilson’s natural athleticism was also spotlighted when he became the host of the popular sports-oriented show Gameplan, where he not only covered sports events but also participated in them. His zany and adventurous spirit made him a hit as a Gameplan host.

Under the guidance of respected journalist Che-Che Lazaro, Rovilson truly benefited from her wisdom, honing his skills as an all-around host and producer. In his five-year stint in the show, Rovilson showcased his skill as a sportsman, adventurer and comical host. The exposure also led him to many celebrity endorsements that find his sporty, zany, and adventurous spirit a perfect fit for their brand. 

Joining The Amazing Race Asia with best buddy Marc Nelson also made Rovilson even more popular, as the show was seen locally and in many part of the globe. His exposure in the popular reality show eventually landed Rovilson a stint as one of the hosts of the AXN show The Duke. Today Rovilson is also seen on QTV’s Ang Pinaka every Sunday night, and is kept busy with his work as the executive editor of the men’s magazine Maxim.

Athletic and well-traveled, articulate and expressive, Rovilson captures the personality of the Miche man. Miche’s silver pieces seamlessly combine the traditional and the edgy, producing jewelry and accessories that guys would be more than proud to wear in any occasion. 

Miche features classic jewelry pieces like cufflinks, chains and pendants, tie slides, shirt studs, rings and bracelets. Giving the pieces a contemporary feel is the use of hardier materials like neoprene and leather. Miche also offers a variety of designs to suit men’s tastes, from the staid and clean lines, to the edgy items with a rock-and-roll appeal.

The Miche line uses only the highest quality material: 95 percent pure silver — the level of purity required by the international market. Every Michelis item is also handcrafted according to European standards by a team of local talents, and the design and materials used are all made and sourced locally in support of the Philippine jewelry industry.

Michelis accessories are available at branches in Greenbelt 5, Rustan’s Ermita, Rustan’s Alabang Town Center, Rustan’s Tower Shangri-la Plaza, the Atrium, at SM Megamall, The Podium, The Block at SM City North EDSA, and at the lobby of the Mandarin Oriental Hotel. Michelis is also available at Rosti Fine Jewellery, Silk Coccoon, Sp Boutique at Hotel Sofitel Philippine Plaza, and online via Filfgifts.com.