Starbucks launches loyalty program

MANILA, Philippines - Starbucks Philippines recently launched its Starbucks Card in the Philippines. The Starbucks Card is a stored value and loyalty card that offers customers rewards when making purchases at Starbucks stores.  Customers who use their Starbucks card earn one star for every purchase of any handcrafted beverage, 250g of whole bean coffee and 12-pack of Starbucks through its Ready Brew.

Customers can use their Stars to redeem: Any Grande handcrafted beverage for every 12 Beverage Stars; any 250g of whole bean coffee for every 10 Whole Bean Stars; or any 12-pack Starbucks via ready brew for every 10 Starbucks via Stars.

“It has been our mission to continuously uplift the Starbucks Experience and exceed customer expectations. We believe the launch of the Starbucks Card will nurture our relationship with our most loyal customers and build a deeper connection with new customers.” said Noey Lopez, chief operating officer for Starbucks Philippines. “We are thrilled to be making the Starbucks Card available to our customers and committed to constantly creating innovative programs that will make their visit to Starbucks more rewarding.”

Starbucks customers can activate a Starbucks Card for a minimum amount of P300. The card can be reloaded with money up to a maximum amount of P10,000, which allows customers to pay for their Starbucks even if they don’t have their wallets. Customer who also register online can protect their balance anytime their card is lost or stolen.

For information, call at 462-6262 or visit www.starbucks.ph/card.