From clothing to cupcakes

There’s a brand-new cupcake bakery in town.

In a frilly corner of the new Glorietta, on the recently renovated second-floor stretch that leads to SM, stands a new cupcake joint from your not-so-usual purveyor.

The same folks behind Kamiseta, the bastion of sweet, girl-next-door apparel, is at it again, this time serving froth of a different kind. Called Vanilla Cupcakes Bakery, the new concept promises to be a cool hangout spot, designed to replace the eat-and-go outlook of most chains.

Aside from cupcakes, cookies are also one of the bakery’s specialties. And in the case of the TriNoma branch, and the soon-to-rise High Street and Alabang Town Center bakeries, savory food will also be on the menu.

Insta-cute: My Instagram of the vanilla buttercream cupcake earned its weight (or calories) in Instagram likes.

The proprietors behind the clothing company collaborated with an internationally trained pastry chef to deliver a concept cupcake bakery that delivered on flavor and, well, cuteness.

Everything’s crafted to be Instagrammed. There’s the pink Smeg fridge and the pink Kitchen Aid mixer propped on an ivory table with scalloped edges. Cupcakes are served on mismatched porcelain. Instead of plastic, they imported cute wooden forks and spoons. Ruffled canvas curtains hang on the wall, its ruffled valance looking like bangs on a really cute set of drapes. Customers ordering cupcakes to go will be delighted with the pretty, Victorian-inspired boxes that come with it.

Packaging is everything these days, and based on the line of customers that wrapped around the counter on an early Sunday afternoon, they knew how to deliver it. 

On my first visit, I spotted at least four people on their smart phones, either commemorating their purchase or taking a selfie against the colorful seats. I was one of those four, posting a celebratory post-brunch photo of their chocolate cupcake with buttercream frosting.

“Half the battle is the frosting,” I helpfully told my server, my lips coated in the glossy pink frosting. And, on that note, Vanilla Cupcake Bakery has succeeded.

With flavors like banana buttercream (P60), coffee walnut salted caramel (P70), malted milk chocolate (P90) and strawberry cheesecake (P95), the list is comprised of the sweet, the decadent and the sinful. Cup-Cake — which the menu helpfully notes as “cake in a cup” — consists of panna cotta and seasonal fruit (P70), tiramisu (P150) or banoffee (P95). Cookie flavors include peanut butter raisin cookies (P50) and white and chocolate chunk macadamia (P90), among others. Muffins come in blueberry (P35), strawberry (P35) and banana (30).

Vanilla Cupcake Bakery, which opened less than a month ago, takes its cupcakes seriously. You can tell from the scented cupcake-shaped candle perched on the table. Or the new flavors added every week. The proprietors are used to new clothing deliveries arriving at Kamiseta every two weeks, and so have modeled their menu after it — adding new choices every week or so to soothe even the most persnickety sweet tooth.

If sweet things aren’t your thing, the Instagram likes you’re bound to get from the photos you’ll post of their cute merch alone should be more than enough.

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Vanilla Cupcake Bakery is located at Glorietta and TriNoma and will soon open in High Street and Alabang Town Center. For more info, call 0917-777-7610.