Juicy Lemon captures the young

MANILA, Philippines - Many young consumers have made Juicy Lemon their favorite softdrink. ARC, makers of Juicy Lemon, now makes it available in a bigger-sized returnable-glass bottle.  Named Juicy Lemon Jumbo 800ml., the product was launched last May. To further support this fast-selling brand is a new 15-second TV commercial that clearly portrays what JL is all about.  In the ad, one’s attention is drawn to the transition from the 240ml bottle to the 800ml. bottle accompanied by beat box music, tuttin dance moves and cutting-edge computer graphics.  If there’s one word that best describes this Juicy Lemon TVC, it would be refreshing.