A house of flavorful memories

MANILA, Philippines - There was a time when ice cream lovers young and old would flock to the old Magnolia Ice Cream Plant along Aurora boulevard in Quezon City, to sample the best ice cream concoctions at the Magnolia Ice Cream House.

More than just a place to eat, it was a place where families gathered round and celebrated happy moments. To this day, generations of Filipinos still feel a deep sense of nostalgia whenever this magical place is brought up.

Magnolia Ice Cream is reviving the memories of old and at the same time hoping to create new ones with the opening of the new Magnolia Ice Cream Flavor House at the new Robinsons Magnolia Mall, where the original Magnolia Ice Cream Plant once stood.

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“The Magnolia Ice Cream House was a landmark. Back then, everybody knew that to get a real ice cream treat, you had to go to the Magnolia Ice Cream House. It wouldn’t be a perfect sundae or parfait if it wasn’t from the Magnolia Ice Cream House,” says San Miguel Pure Foods Company, Inc. president Francisco S. Alejo III.

Alejo adds that the new  Magnolia Ice Cream Flavor House offers the “same quality ice cream you have come to love, the same friendly service from the staff, and a great atmosphere for you, your friends and your family.”

“And while we want to bring you back to those happy days at the old ice cream house, we are also catering to our consumers’ evolving tastes in today’s environment.”

While all-time classics like the Black ‘n White, Banana Split and Peach Melba Sundae will be made available, the new Magnolia Ice Cream Flavor House will excite today’s true-blue ice cream lovers with new concoctions.

Also available are Magnolia’s “Cold Stone Ice Cream,” which include Banana Overload, Citrus Vanilla Mango, Cookie Monster, Double Dutch, Candy Land and Butternut.

The menu also has an assortment of salads, pastas, burgers, sandwiches and pizzas to choose from.