Cabalen and Pepsi: A decade of partnership

MANILA, Philippines - Cabalen and Pepsi-Cola Products Philippines, Inc. (PCPPI) recently renewed their contract for Pepsi and Lipton iced tea to be the exclusive beverages served at the 12 branches of Cabalen Restaurants.  The 10-year partnership comes in time for the celebration of Cabalen’s 26th-year anniversary as the premier Filipino buffet restaurant in the country.  At the signing of the agreement are (standing) Pepsi sales manager Ricky Yapit, Pepsi finance manager Mayet Guro and Cabalen operations manager Eric Lucero. Seated are Pepsi sales group manager Alex Catindig, Pepsi-AVP and GM Ruben Yu Jr., Cabalen president Maritel O. Nievera and Cabalen franchise partner Dr. Maridol Cruz.