The truth about skin moisture

MANILA, Philippines - Many myths abound about the so-called path to beautiful, youthful skin. But the true secret to youthful, radiant skin is really no secret at all. The skin naturally contains moisture reserves that are constantly under attack from without and within. These reserves need to be managed properly to keep the skin healthy and free from irritation. Research shows that every common skin disorder — including acne — is aggravated by a lack of skin moisture. And because the skin is constantly under assault, moisture is critical to the skin’s natural ability to repair itself. In fact, 90 percent of the anti-aging benefits of creams and lotions are delivered by the moisturizers they contain.   

Beauty blogger Angela Nepomuceno (http://lushangel.com) is confident of a high score on the Moisture Meter test after washing her face with Dove Beauty Bar.

There are a number of ways to ensure that the skin holds on to its precious moisture reserves. One important way is to use a moisturizing cleanser that doesn’t strip the skin of essential lipids that make it brittle and prone to irritation.   No matter how simple one’s beauty regimen may be, cleansing will always be an integral part of it as it removes dirt and sweat, promotes exfoliation that is necessary for skin rejuvenation, and prepares the skin to more effectively absorb topical treatments. However, most cleansers — specially soap — can disrupt the skin’s natural balance that causes after-wash tightness, dryness, erythema, and itching.  

Dove brand manager Gem Laforteza reveals the answer to every woman’s moisturizing needs: Dove Beauty Bar.

Dove recently revealed the answer to every woman’s skin’s moisture needs during an intimate dinner with beauty bloggers held at the Ascott Makati. For starters, the secret lies in the fact that moisture is not found in soap. It is found in a beauty bar that cleanses completely yet also preserves the skin’s natural lipids and proteins in the stratum corneum, which are essential to maintaining moisture reserves.   Specially formulated with DEFI (Directly Esterified Fatty Isethionates) — a special, proprietary complex of skin cleansers, Dove beauty bars contain + moisturizing milk, leaving skin thoroughly yet gently cleansed.  

Hannah Villasis of Flaircandy.com washes her face with Dove Beauty Bar to ensure a higher reading on the Moisture Meter test.

Each Dove beauty bar contains glycerine, a moisturizer that functions like a moisture sponge for the skin, and emollient oils such as petrolatum.   Among its many functions, these ingredients primarily protect the skin’s protective barrier and seal in skin moisture. The result is radiant, even-toned, soft and smooth, flexible, and elastic skin that is healthy all around.

“So the secret to beautiful, healthy, youthful skin is really very simple: Moisturize every day to keep dryness and damage at bay, and cleanse gently with a beauty bar that doesn’t strip the skin of moisture,” says top make-up artist Xeng Zulueta, who was invited to demonstrate how to achieve a “no make-up makeup look” after discussing the importance of keeping the skin moisturized and healthy.

Dove beauty bars are the most gentle skin cleansers around and may just be one of the best-kept secrets to beautiful skin. 

Fashion blogger Camille Co (itscamilleco.com) checks out her moisture reading on the Dove Moisture Meter test.