For Haagen-Dazs, it's the tote that counts

Few things are as irresistible as ice cream in the summertime. And so, when the sun shines at its brightest and your craving for something indulgent and refreshing is at its peak, it can only mean one thing: It’s time to experience pure bliss in the form of the rich, creamy, and velvety flavor of Haagen-Dazs ice cream!

Super-premium ice cream brand Haagen-Dazs offers an array of delightful summer treats and offerings headlined by a luxuriously sweet treat so cool for the hot season: Dulce de Leche.

Dulce de leche, which means candy of milk, boasts a delicious mix of caramel and sweet cream laced with ribbons of golden caramel that melts in the mouth.

“It imbibes the sweet and romantic appeal of summer, making it an ideal treat for the warm and breezy season. Just the mere mention of Dulce de Leche and the words ‘richly satisfying’ and ‘luxurious’ come to mind,” says Cathy Sanchez-Castro, brand manager.

Well, make that doubly luxurious as Haagen-Dazs offers its loyal clients the chance to really savor the sweetness of the season with its special promo.

“Get the limited-edition Haagen-Dazs tote bag for every single or accumulated purchase of Haagen-Dazs products worth P1,000 with at least one Dulce de Leche pint or mini cup at select supermarkets and retail outlets,” explains Castro.

Yes, you read it right. Haagen-Dazs’ Dulce de Leche flavor can now be enjoyed by many, especially those in the provinces. Initially offered at exclusive Haagen-Dazs Shops, Dulce de Leche is now available in select supermarkets, hotels, and beach resorts nationwide. You can also purchase the tote bag for only P150 at the Haagen-Dazs Shops in SM Mall of Asia, SM Megamall, and Robinsons Place Ermita for every P880 purchase with at least one scoop of Dulce de Leche.

Dulce de Leche, the hottest flavor this summer from Haagen-Dazs, isn’t actually new. In fact, some of you might have savored it a few months back. Needless to say, it’s very well liked, and very well received by ice cream lovers.

“The good news is, those in the provinces can now have the luxury of enjoying this rich flavor because we’re bringing Dulce de Leche right where they are: on the beach, in the comforts of their hotel rooms, and at the supermarkets,” enthuses Castro.

Enjoy “Me Time” At Haagen-Dazs

So tote-ful: Get this limited-edition tote bag for only P150 for every P1,000 worth of Haagen-Dazs products in select supermarkets nationwide.

Haagen-Dazs believes that there is no better time to enjoy well-spent “me time” than the summertime. Think of long, lazy days on the beach, pleasurable strolls under the cool shade of trees, and enjoying refreshingly cool treats in the midst of the blazing heat.

Now that school’s out and the kids are on vacay, working moms look forward to summertime because it gives them that window of opportunity to treat themselves, starting with a scoop of Dulce de Leche.

“A summer laden with sweet memories and rich indulgences via, of course, an unforgettably indulgent yet refreshing dessert is what we want to offer our customers. Indulging in Dulce de Leche is a great way to relish something that you don’t get to experience every day,” Castro matter-of-factly says.

This summer, Haagen-Dazs main goal is to give every woman that chance to create “me moments” worth remembering.

“We hope that through our offerings and the atmosphere we cultivate in the shops, women will be all the more reminded of how important it is to take time out for themselves, no matter how hectic things can get,” Castro adds.

It’s time to hit the beach in style with the limited-edition Haagen-Dazs tote and a cup of Haagen-Dazs Dulce de Leche to cool you down.

* * *

The limited-edition Haagen-Dazs tote bag promo is valid until supplies last. For inquiries, visit the Haagen-Dazs branches at SM Mall of Asia, SM Mega Atrium, and Robinsons Place Ermita or log on to www.haagendazs.com.ph.