White Hat off to Cebu
A joyful army, dressed in white tops, composed mainly of immediate members of family, their close relatives, and many dear friends, recently witnessed the opening of more than just a yogurt store at the second level of the Northwing at SM City Cebu.
It was the grand opening of Cebu’s first-ever site of authentic Italian frozen yogurt, the White Hat.
Freshly made every day from the yogurt suppliers of Italy, which is known all over the world for its best-tasting gelato and other frozen desserts, specifically yogurt.
White Hat frozen yogurt is a combination of low-fat milk and live active yogurt cultures that produce a smooth, pure, bright white, creamy frozen yogurt with a slight tangy sourness and a bit of a sweet taste to it. Best of all it’s 98-percent fat-free.
Guests of honor included the lovely, multi-talented Lucy Torres-Gomez, congresswoman of Ormoc City, and the highly innovative marketing and promotions wiz Ace Durano, former Tourism Secretary.
The franchisees of White Hat Cebu are the Larrazabal, Locsin, Joson, and Jarque-Loop clans.
Guests gamely prepared and shared generous cups of the authentic Italian frozen yogurt lavishly sprinkled with a selection of 21 healthy toppings that include fresh fruits, premium cereals, nuts, crunchies and a number of other possible combos to suit one’s taste.
White Hat has branches in Metro Manila, Iloilo, Davao and of course, Cebu.














