Celebrating cinema, celebrating the Moët magic

MANILA, Philippines - It all begins with that movie scene which captures the dramatic popping of the champagne bottle — when that generous effervescence is gracefully unleashed, when the characters raise their glasses in sheer bliss, and when that ineffable magic suddenly overflows.

The silver screen has the power to share magic with the world in the same way Moët & Chandon, the world-famous refined and luxurious wine has captivated millions across the globe.

The fêted sparkling wine is regarded as the champagne of fabulous celebrations — of romance, of success, of personal triumph or a public achievement, onscreen or off. With just the right touch of shimmering elegance, it elevates any occasion to a celebration.

Since the 1930s, Moët has been part of the cinema magic. Sparkling with Audrey Hepburn and Gary Cooper in From Love in the Afternoon, spicing up the unforgettable strawberries and champagne scene with Julia Roberts and Richard Gere in Pretty Woman and starring with George Clooney, Brad Pitt and Catherine Zeta-Jones in Ocean’s Twelve, Moët’s innate affinity with celebrities is undeniable. Moët has added that je na sais quoi that Hollywood loves. Exhibited in pictures from the silver screen era’s glittering soirees to today’s Hollywood parties, Moët & Chandon has captured the imagination of the film world’s biggest names. Generations of legendary actors, actresses, producers and directors have celebrated with Moët.

Moët & Chandon is the exclusive champagne of the 81st Academy Awards in the US. This unique and unprecedented relationship represents the first time the Academy has awarded the “exclusive” champagne designation for the Oscars and pre-Oscar events. From cocktails on the red carpet to the gala, star-studded dinner, flutes of Moët were raised to the art of cinema. Moët has been the official champagne of the Golden Globe Awards for two decades. Stars autographing bottles of Moët has become a venerable tradition at the Deauville American Film Festival in France as well as at the San Sebastian International Film Festival in Spain.

One of today’s biggest stars, most admired actresses and the latest in a long line of Hollywood celebrities, Scarlett Johansson now continues the House’s tradition of fabulous celebration. A woman whose career is about sharing with the world, Scarlett’s art transforms both everyday experiences and life’s important turning points into intense emotions that linger on in hearts and minds. The ideal muse for the world’s leading champagne House and its long history with the movies, Scarlett Johansson’s qualities are indeed a perfect match for Moët’s: a zest for life and a passion for celebration.

Moët & Chandon will once again intertwine with the glitzy, fabulous world of the gods and goddesses of Philippine television and cinema as it graces the Third Annual Star Magic Ball as its official champagne provider. This grand event will be a celebration in honor of the success of ABS-CBN’s premier talent development and management center Star Magic.