Palmolive Naturals unveils new long lasting fragrance with its Intensive Moisture Shampoo

MANILA, Philippines — Maintaining a perfect balance of looking and smelling good can be a daily challenge in the city. On top of meetings, commutes and social engagements, the environment often leaves your hair vulnerable to elements like the sun, heat and smoke, along with the nasty odors they carry. 

Palmolive Naturals Intensive Moisture Shampoo doesn’t just give you bouncy soft hair and is infused with 100% natural coconut cream extract. It has a new long-lasting fragrance that lasts 24 hours (with regular use) that captures the playfulness and sweetness of a fruity floral scent with a touch of creamy vanilla.

With the new shampoo, hindi ka lang maganda... “aromaganda”!

Palmolive Naturals has delved deep into the needs of its consumers, recognizing the exposure to various malodors can significantly affect the fragrance of one’s hair, thereby impacting overall confidence.

With the new Palmolive Naturals Intensive Moisture Shampoo, the brand is setting a new benchmark for what it means to have truly great hair.

 The campaign, centered on the shampoo’s new long lasting fragrance, is built on the insight that the proof of good hair is not just in its appearance but also in its scent. Palmolive girls, who are constantly on the move, pursuing their dreams, often find themselves battling the elements, which can leave their hair smelling less than pleasant.

The new formulation is designed to combat that, ensuring that hair remains “scent-sationally” fragrant, even when exposed to the sun and malodors.

The Intensive Moisture Shampoo is the result of extensive research and innovation, incorporating natural ingredients known for their hydrating properties and inclusion of coconut cream extract not only nourishes the hair but also locks in a delightful fragrance that stands those malodor challenges.

“Palmolive Naturals Intensive Moisture Shampoo is not just a product, it’s a confidence booster. It’s about empowering women to live their lives to the fullest without worrying because with our new long-lasting bango, we're ensuring hindi lang siya maganda—mabango din! Aromaganda!” Edith Marquez-Reyes, SVP Marketing at Colgate-Palmolive Philippines, said.

For more information about Palmolive Naturals and its range of products, visit www.palmolive.ph or follow on Facebook (Palmolive Naturals PH) and @PalmolivePH on Instagram and TikTok!

Editor's Note: This is a press release from Palmolive. It is published by the Advertising Content Team that is independent of our Editorial newsroom.