Fila draws inspiration from its archives and Italian origins
MANILA, Philippines — The starting point for Fila’s first fashion show was a profound exploration of the essence of the brand and its Italian origins. Creative directors Antonino Ingrasciotta and Josef Graesel have reinterpreted in a contemporary key Fila’s archives, which are housed in the museum dedicated to the brand born in Biella in 1911.
The brand's genuine sportswear identity is expressed in a new aesthetic language that combines sport and fashion. It is the result of careful pinpointing of the key moments of Fila’s history, characterized by iconic pieces that, over time, have shaped a very precise style.
The functional elements of each piece in the archives, the materials and the technical details that cater to precise requirements in terms of performance, are isolated from their original context and modernized, creating the building blocks of a new urban aesthetic.
The functional elements of each piece in the archives, the materials and the technical details that cater to precise requirements in terms of performance, are isolated from their original context and modernized.
And so the typical pleating of tennis skirts is found in a long chiffon skirt that plays with proportions and is either paired with combed fleece, or Lycra in an asymmetric bodysuit or a technical jacket in sail cloth.
Masculine pieces have inspired extremely feminine clothing: the typical one-piece tracksuit of the 1980s becomes a seductive bodysuit.
Navy, white and red are key colors in the brand's DNA, paying tribute to the iconic F-box logo.
The check of the Fila polo shirt, an inescapable reference to the Wimbledon courts, becomes a key pattern found in tailoring and outerwear in a play of superimpositions and combinations.
Masculine pieces have inspired extremely feminine clothing.
The popular heritage trainers — the historic T-1 and Euro Jogger — have been reissued to become the perfect finishing touches for the Fila spring-summer 2019 total look. The legendary Disruptor is presented in a boot version in flight knit.
Fila Philippines CEO and owner Cris Albert — together with Wanda Louwallien, Tessa PrietoValdes and Tatler Philippines editor Anton San Diego — witnessed the collection on the runway and represented Philippines during the fashion show.
The new distinctive look of Fila now combines performance, power and a clear and contemporary aesthetic.
