Lily Allen becomes an instant style-crush in new Vero Moda campaign
MANILA, Philippines - Vero Moda just started a year-long partnership with a self-made lady who embodies the attitude of a fashion-savvy and independent young woman — Lily Allen, the British singer with a tongue-in-cheek sense of style who has not only become a female icon of independence and determination, but is also someone to look to when seeking new ways to express oneself through fashion. This is exactly what Vero Moda is all about, and it’s also the reason why the partnership between the renowned Danish high street brand and Lily Allen is a match made in fashion heaven.
The Vero Moda fall/winter collection is yet another reason to start updating your wardrobe. The collection features up-to-date trends, hip color palettes, monochromatic prints, and interesting silhouettes. Feminine and classic touches mixed with unruffled finishes are presented in this collection. The Vero Moda x LilyAllen campaign features outerwear, knit tops and denims that suit Allen’s quirky personality and the season.
Boho styling has been keeping pace with festive pieces in Aztec prints, tribal details, cool patterns and raw styles. Lily Allen herself includes some of these items in her favorites. Scaled prints, digital lines, print mixes and grid motifs also make a statement this season. Comfortable denim pieces add coolness to any outfit, be it the distressed pants, casual jacket or modish polo. Classic re-worked dots in long dresses and woven tops, mostly in monochrome are also this season’s top picks. Vero Moda uses laser-cut fabrics and tailored details that add a polished finish to every piece.
Lily Allen herself is designing selected styles exclusively for Vero Moda that will be in stores by holiday 2015. The collection is full of attitude and Lily Allen flair.
Vero Moda is at SM Megamall, SM Aura Premier, Greenbelt 5, Ayala Center Cebu, and soon to open at Uptown BGC Mall and SM Mall of Asia. Follow @VEROMODAph on Instagram and like VEROMODAphilippines on Facebook for information.
