Call It Spring goes to space camp

MANILA, Philippines -Call It Spring’s cast of characters blast off to space camp for its latest collection. Imaginations run wild as our city astronauts travel through the urban-landscape-turned-extraterrestrial-highway and boldly go where no fashionable being has gone before.

“Think science fair meets The Breakfast Club,” says Reanna Evoy, senior art director of Call It Spring. “The campaign explores the ideas and novelties surrounding space culture, taking them to new heights all while having fun.”

Season after season, Call It Spring campaigns follow a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, Call It Spring’s campaigns play on the thoughts and dreams of this generation, catering to their need for individuality.

Call It Spring is at Ayala Cebu, Centrio CDO, Greenbelt 3, Harbor Point Subic, Robinsons Place Manila, Newport Mall, SM Aura, SM Lanang Davao and Trinoma and soon at SM Megamall.