A more fun, more modern Cinderella launches Martin Bautista

MANILA, Philippines -Cinderella, the brand that started as a store for children’s dresses and maintained its staying power as a leading fashion store, transformed into a hub for fun and modern fashion in Alabang Town Center with the official launch of Martin Bautista X Cinderella. The ATC branch’s makeover was the perfect outing for the young designer’s signature pieces, as the newly renovated branch of Cinderella’s brightly-lit space highlighted and emphasized the hues and drapery that Martin has become known for.

Terry Waterhouse of Red Goodss and the Cinderella project team worked together through establishing a paradigm shift, taking a different approach to developing a new Cinderella retail store design. Design objective was for Cinderella to have a twist as well as go back to its roots. The brand’s vision is to deliver inspirational fashion at affordable prices for the entire family and deliver a world class shopping experience and be the first all the time.

As LCD screens projected the collection’s video from the store windows, guests not only enjoyed food and wine sponsored by Ralph’s Wine and Spirits, as well as a 360-degree view of the brand new setup of Cinderella with strategically-placed products from its house brands like Clarks, PrettyFit, Pierre Cardin and British India.

Hosted by Cloie Syquia-Concepcion, the show featured of the key pieces in the Martin Bautista X Cinderella collection that emphasized the classy-sexy aesthetic of the designer. Evening pieces such as the halter string gown, longsleeve wrap dress with slit, jersey jumpsuit, and black sequined long-sleeved gown made their formal debut, while multipurpose pieces like the stretch pants, tank top, long-sleeved wrap top and cape were also showcased. Makeup was by Misha.  A toast was raised to the young designer with Cinderella’s CEO Arthur Coronel, VP for international brands Richard Santos and vice-chairman Therese C. Santos and to the brand new Cinderella, a realized interior and exterior core idea that is contemporary, timeless and simplistic.

Guests of all ages, from hip kids in their 20s to stylish adults, couldn’t wait to check the clothing racks and puarchase a Martin Bautista X Cinderella piece of their own — and with some wome already wearing te collab pieces during hte event. Two lucky attendees won Air Asia tickets to any local destination.

The Martin Bautista x Cinderella collection is available at Cinderella’s Glorietta and Alabang Town Center stores.

Visit other Cinderella branches at second floor, SM Megamall A; second floor, Festival Mall; ground floor, Midtown Wing, Robinsons Ermita; ground floor, SM Fairview; second floor, SM Manila; second floor, SM San Lazaro; ground floor, Phase 3, Sta. Lucia; ground floor, Main Bldg., SM North EDSA; second floor, SM MOA; ground floor, Virramall; ground floor, SM Clark; second floor, SM San Lazaro; second floor, Abreeza; ground floor, Embarcadero; and third floor, Lucky Chinatown.

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For inquiries, visit cindellaph.com and like and follow Cinderella on Facebook (mycinderella.ph), Twitter (@cinderella_ph) and Instagram (@cinderellaphil).