Aldo makes a statement

MANILA, Philippines - Aldo recently unveiled its Give Me Aldo marketing campaign, which introduces a new visual identity and reunites an all-star cast.

The campaign was shot by photographer Terry Richardson with a stunning group of models including Ming Xi, Lily Donaldson, Jourdan Dunn, Anais Pouliot, Jessica Stam, Florian Van Bael and Mathias Lauridsen.

“This season we stripped everything down to the essentials. We wanted the product to speak for itself so we brought it to the forefront of the campaign where it belongs. Pure white backgrounds, all-black-styling, models seemingly floating in space, and beautiful products that stand out loud and proud. There’s an honesty to unapologetic minimalism — it’s fun and confident in its simplicity,” says Douglas Bensadoun, creative director  and VP for marketing of Aldo. “The collection is varied and the campaign reflects it. Whether your style is metal, punk or glam, Give Me Aldo delivers.“

The launch is supported by an integrated and tactical marketing campaign across a variety of platforms including print, online, out of home and social media.

Founded in 1972, the Aldo Group is a leading international retailer for fashion footwear and accessories with over 1,600 stores in 80 countries. Aldo, the group’s  flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.