BCBG Max Azria marches to world beat

MANILA, Philippines -At the recent launch of the new BCBG Max Azria store in Resorts World Manila, six individual collections were presented and then mixed and matched with various accessories to show the flexibility of the separates.

As always BCBG Max Azria’s collections represent what the label stands for: in Parisian slang, bon chic, bon genre or good style, good attitude, thanks to Max Azria and his wife Lubova getting inspiration that runs the gamut of prints and colors, from the colorful ethnic prints of Mexico’s American Indian to the West Coast attitude of relaxed chic.

Six key collections sum up sophisticated designs that go from the workweek to the weekend, from day/office wear to evening parties.

Chic Boheme fuses California cool with ethnic prints and embroidery. Think rooftop parties and garden cocktails anywhere in the world — whether you’re in Cape Town, Bangkok or Rome for the summer.

Counter Culture, perhaps the most everyday of prints and colors, and the easiest to wear, juxtaposes stripes and monochrome separates for an athletic attitude that is not only reserved for the summer but for all year. California Sun takes its cue from nature-inspired prints and graphic styles for day to night.

Good Vibes features rich violet shades and draped silhouettes that transition effortlessly from day to night. World Beat has pieces with ethnic-inspired scarf prints in vibrant hues with an emphasis on global sophistication and vacation style.

Easy Breezy, as the name suggests, features laidback essentials with a sophisticated edge, luxe embroideries and engineered stripes.

BCBG Max Azria has always been known for catering to every type of woman, whether they prefer the solid shirt dress or the flowing maxi dress for a walk on urban streets. These collections are quintessential BCBG with just the right amount of key details to make the pieces punchy and bold.

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The Resorts World Manila store of BCBG Max Azria is the third in the country. Other stores are located at Bonifacio High Street Central and Shangri-la Plaza Mall Main Wing. Greenbelt 5 and its flagship store in Shangri-la Plaza Mall East Wing will open soon.

For inquiries, call BCBG Max Azria at 0917-8452563 from Monday to Friday, 11 a.m. to 6 p.m., excluding holidays.