French designers mix innovative elements at SM Aura’s Beauty Section

MANILA, Philippines - Shoppers at the SM Store at the upscale SM Aura Premier are awed at the elegance of its Beauty Section, as well as its exciting mix of new and exclusive products.

And why not?  With a spectacular emphasis on lighting, attention to merchandising, and a spectacular fragrance area, Malherbe Design has developed the most uptrend and exclusive cosmetic floor, mixing innovative elements to create a shopping haven for women.

Malherbe is a prestigious French international design firm with expertise in retail luxury design.  Its clients include Dior Beauty, Estee Lauder, Porsche, and Moet & Chandon.

“Retail is all a question of modernity and feminity,” says Malherbe Design.  “Developing concepts for L’Occitane, Sephora, and Dior Cosmetics, we have put our expertise in the SM Beauty Section.”

Elegant simplicity reigns in this retail space where unassuming muted tones meet with the occasional accent of eye-popping color, giving the spotlight to the prestigious brands in the sleek metal shelves.  The bronze and gold edgings shimmer richly in the carefully directed light.  The displays quietly slice through the rows of boxes and bottles, creating clean horizontal and vertical lines, giving the interiors a seamless look.

There’s also a lot of buzz about the exciting new brands in the Beauty Section. 

There are high-profile fragrance names like Bond, Creed, Guerlain, Micallef, Cartier, and Valentino, as well as skincare lines like Lab Series, Clinique for Men, Dr. Jart, and Sebamed.

For an added splash of color, ladies will find an all-new Beauty Section with exclusive nail selection from Anny, BYS, Flormar, Essence, Deborah, Misslyn, Gosh and The Makeup Factory. And there’s a lot more from its selection of international and local brands.

The SM Store’s Beauty Section is located at ground level of the SM Aura Premier.