Michael Kors: There’s a time for fashion and a time for helping

MANILA, Philippines - Michael Kors recently announced its exclusive, long-term partnership with the United Nations World Food Programme (WFP), dedicated to helping solve the international hunger crisis, a cause that is the cornerstone of Kors’ philanthropic platform.

“I am so proud to be joining the World Food Programme in one of the greatest global fights of our time — the battle to end hunger,” said Kors. In collaborating with WFP, Michael Kors hopes to raise awareness and funds that will help to eradicate what WFP has deemed “the world’s most solvable problem.”

“We look forward to working with Michael Kors. Together, we will generate more attention as well as much needed resources in support of WFP’s efforts to end world hunger,” said WFP executive director Ertharin Cousin.

Last March, the company launched two unisex watch styles for its “Watch Hunger Stop” campaign. For each watch sold, 100 children in a hunger-stricken area will be fed via the World Food Programme. The watches were unveiled by Michael Kors and Academy Award-winning actress Halle Berry at a dinner in New York City last April.

Berry and Kors are also planning a site visit with WFP in the next year to experience firsthand the work done by the organization and to highlight the ongoing need to end hunger that exists in countries around the globe. Renowned for her talent, Berry has also been honored for her activism and philanthropy over the years.

“I’m proud to join Michael Kors in this global effort to end hunger,” says Berry. “Statistics show that women play a crucial role in defeating hunger. WFP is especially focused on assisting women because, as mothers, teachers, and entrepreneurs, they will improve the future for their families and communities. It’s an effort I’m eager to be a part of because I’m certain we can make a real and substantial difference in the lives of people in need.”

The two watches, named the “100 Series,” will be available exclusively in Michael Kors stores worldwide, and online at michaelkors.com. One watch features a gold-tone stainless steel case and bracelet with a turquoise dial. The other shares the same design details but is cast in a silver-tone stainless steel case and bracelet with a navy blue dial. Both watches have a detailed map of the world etched on the colourful dial. The unisex watches, available in mid-size and oversize styles, will be sold in specially designed packaging.

In the Philippines, Michael Kors is exclusively distributed by Stores Specialists Inc. (SSI) and is located at The Power Plant Mall, Greenbelt 5, Rustan’s Makati, Shangri-La Plaza Mall and Newport.