KC, Luis and Sam walk in SM Shoes

MANILA, Philippines -SM Shoes and Bags recently presented its latest celebrity brand ambassadors in a launch at 7th High Club: KC Concepcion for Parisian, Luis Manzano for Salvatorre Mann, and Sam Milby for Milanos.

Over the years, Parisian shoes have been known for their elegance, comfort, and affordability –– making it possible for generations of stylish women to wear both classic and on-trend footwear at reasonable prices. KC Concepcion best exemplifies the Parisian woman not only because she spent some time studying in the City of Lights, but also because of the way she combines fun and fashion, wit and candor, style, and substance. “Parisian shoes and bags are on-trend,” she says. “I love their architectural details and vibrant colors.”

Aside from being one of the country’s busiest celebrities, Luis Manzano is also known as a man of style, making him the perfect brand ambassador for SM’s Salvatore Mann Shoes and Bags. Salvatore Mann’s elegant leather shoes and bags are known for their sleek designs and superior comfort. Luis says that quality and affordability are important factors for him when choosing a pair of shoes.

Milanos shoes are fashionable yet versatile. The Milanos guy is your buddy who surprises you with his love of extreme sports; the boy next door with an edge who loves the cool comfort of the shoes. As an actor, TV host, and singer, Sam needs different kinds of shoes for his work. “That’s what I love about Milanos shoes,” he says.  “It has a wide range of options.”

The program, hosted by Joey Mead, included a dating game with members of the press as the searchees. Three sets determined which woman matches the savvy Salvatore Mann, which gal matches the hip Milanos dude and which guy matches the personality of the Parisian lady. Prizes included trips to Miniloc Island in El Nido Palawan, Discovery Shoes in Boracay and Misibis Bay in Albay, respectively.

A mini-fashion show followed, presenting the latest collections of Parisian, Salvatore Mann and Milanos. Parisian featured vibrant heels with architectural details, Salvatore Mann showcased sleek leather shoes and bags and Milanos highlighted shoes with colored soles and playful designs. 

Parisian, Salvatore Mann and Milanos are exclusively available at SM Stores nationwide.