Clarins’ skin whitening breakthrough caters to Asian women

MANILA, Philippines - Clarins reveals a new, major breakthrough in skin whitening research to promote not only fairer, more even skin but also to grant Asian women their wish of achieving healthy-looking transparency and rosy lumininescence, as if it were from within.

Clarins Laboratories conducted an extensive study on the skin’s optical properties, and discovered that the skin is like a mirror, made up of millions of “micro-mirrors,” at every layer.

With the new White Plus Total Luminescent range, Clarins explores this innovative approach to whitening by reviving all the skin’s micro-mirrors to enhance the total luminescence of Asian skin, for fair, translucent, more even, and rosy, skin.

The range includes: Intensive Brightening Serum for the most advanced skincare for fairer, more even skin; Brightening Hydrating Emulsion to hydrate the skin by 103% even after an hour’s use; Brightening Soft Aqua Milk ideal for dry-prone skin; Brightening Pure Aqua-Lotion to purify and tighten pores; Pearl-to-Cream Brightening Cleanser with the rich foaming properties of gypsophilia extract; All-Spots Brightening Corrector with salicylic acid to reduce dark spots and meadowsweet extract to reduce inflammation.

Clarins White Plus Total Luminescent range is exclusively available at Rustan’s Department Stores in Ayala Center Makati, Shangri-La Plaza Mall, Alabang Town Center, Essenses Rockwell Power Plant Mall, Ayala Center Cebu, and Gateway Mall Araneta Center.

 * * *

Boopboopidoo: Hypnose Star Mascara gives voluptuous curl like the pixie Betty Boop’s.

Betty Boop isLancome’s new ambassadress

Lancome renovates its award-winning Blanc Expert Spot Eraser (P4,995, 30ml) — beyond reducing your spots, neutralize increasing spots. Lancôme laboratories have invented Melano-lyser-III to to control all sources of spots for an outstanding even, luminous, and fair skin.

Also to be launched are the limited-edition Blanc Expert Derm Crystal jumbo 50ml and Blanc Expert cheekbones skincare mask.

And for makeup, the star of Hypnose Star launch is new ambassadress Betty Boop. Betty Boop’s mischievous eyes and innate sensuality are combined with the contemporary spirit and confident femininity of Daria Werbowy. Yesterday’s vintage glamour meets the glamour of today. Hypnose Star Mascara’s (P1,895) unique brush and astonishing formula give voluptuous curl and incredibly glamorous volume.

Lancome is available at Rustan’s.

* * *
 

Scents of a woman: P&G Beauty creates new Camay scents to make women look and feel more beautiful.

Camay’s new scentsof attraction

Understanding the effect of scent on attraction, P&G Beauty, the largest manufacturer of fine fragrances including Gucci, Hugo Boss, and Lacoste, applied its scent expertise to create new scents for a brand that stands for making women look and feel more beautiful — Camay.

New Camay promises to give a new generation of beautiful Camay Girls soft, scented skin that will leave him wanting more. With exciting new scents like Romantique Rose, Dynamique Grapefruit, and Crème Vanilla, Filipinas will experience the Camay attraction that Camay Girls are known for the world over.  Now available nationwide are Camay Beauty Bar, P14  (55g) and P25 (80g); and Camay Body Wash, P70  (200ml).

Lashes to the Max: The new Max Factor 2000 Calorie mascara boasts a special formula that contains patented liquid crystals to build length and thickness.

***

At lash, Max Factor’s re-dressed 2000 Calorie mascara!

Max Factor’s 2000 Calorie mascara celebrates 20 years of creating iconic lashes with sleek new packaging — its own stylish little black dress —and three unique volumizing variants, as it continues to deliver 300% more volume and maxed-out lashes. The new Max Factor 2000 Calorie variants will deliver volume to lashes in three unique ways: Dramatic Volume for high-drama lashes, Waterproof Volume for water-resistant lash play, and Curved Brush Volume & Curl for some flirt and flutter.

So how does 2000 Calorie bulk up even the thinnest of lashes instantly? The special formula contains patented liquid crystals to build length and thickness, wax-in-water emulsions which don’t dry out quickly and allow for several applications, and specially selected hard waxes with a high melting point to ensure the voluminous look lasts.

To ensure maximum volume and clump-free lashes, 2000 Calorie uses a wire brush, unique to the mascara, with widely spaced bristles to lock in plenty of pigment. It also has a large wiper system to remove excess mascara and clumps, ensuring the right amount of product is absorbed to deliver three times the volume, from root to tip.

Max Factor 2000 Calorie comes in black, black brown, and navy shades. Available in leading department stores nationwide at P595.