American Eagle lands in the Philippines

MANILA, Philippines - American Eagle Outfitters Inc. expands its international retail presence with a series of retail stores throughout the Philippines. The company has signed a multi-year retail license agreement with Suyen Corporation, the leading retailer and franchisee that operates approximately 744 various stores in the Philippines, as well as 126 franchised stores in the country.

The agreement includes American Eagle Outfitters stores as well as shop-in-shop Aerie stores. The Philippine stores will open starting in spring of 2013, the first of which is located at Bonifacio High Street, on the former site of Dimensione. American Eagle Outfitters opened stores in Israel as well as Japan this year, in addition to growing the Middle East business that was launched in 2010. 

The right fit: Denim by American Eagle Outfitters, whose Philippine stores and shop-in-shop Aerie stores will open starting in spring of 2013. The first store, located at Bonifacio High Street, opens on Friday.

American Eagle Outfitters Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters and Aerie brands. The company operates more than 1,000 stores in North America, and ships to 77 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise are also available at approximately 40 international franchise stores in 13 countries. For information, visit www.ae.com.

The Suyen brands include Bench, the Philippines’ leading lifestyle and clothing brand for men and women, as well as multiple other brands ranging from beauty to lifestyle to cuisine. Suyen also operates franchise businesses for many popular international brands such as Aldo, Mothercare, LaSenza, Pedro, Repetto and Charles & Keith.

“The Philippines is an important market for AEO to expand its international presence,” says Simon Nankervis, VP for global business development. â€œThe country has a strong, growing economy, and the Filipino customer has a desire for fashion brands and enthusiasm for iconic American brands such as ours.

“We’re pleased to have forged a relationship with a leading local partner,” Nankervis continues. â€œAs a group they have exceptional operational expertise and great knowledge of the local consumer base. The Suyen Group of Companies has an excellent track record of running successful vertical retail operations and launching fashion brands to the market.”