Liu Jo opens in the new Glorietta 2

MANILA, Philippines - Italian label Liu Jo just put up shop in Glorietta and fashionable ladies everywhere are itching in their little booties to shop for the latest pieces from the brand. Liu Jo opened its latest boutique at the new Glorietta mall, which features a fresh layout of retail shops.

The opening of its Glorietta store follows the successful launch of its first boutique in Ayala Center in Cebu in 2010 and an accessories store at The Podium early this year.

Liu Jo Glorietta could not have come at a better time –– the start of the year is when most women clear out their closets and update their wardrobes with the latest collections from their go-to brands. Liu Jo’s shelves are well-stocked with pieces from its latest collection. Among the many things they will find are jackets and coats with delicate details, frocks in soft volumes, romantic tops made of flowing fabrics, tight dresses, slim skirts and other pieces that every woman must have –– from the perfect pair of figure-flattering Liu Jo jeans and beautifully structured shoes and bags, to classic pieces that can go well beyond any trend. 

Founded by the Marchi brothers in the mid-1990s, Liu Jo was inspired by the women of its time. While the fashion aesthetics of the East and the West are central to the brand’s overall look, it still evokes that unmistakable Italian glamour. Its tastefully put-together collections are designed to give women just the right amount of confidence with every look, whether it’s a luxe take on bohemian, contemporary retro or playful urban. Its brand ambassador, Kate Moss, captures the spirit of the Liu Jo woman –– elegant, stylish and provocative, a symbol of fascinating femininity and the embodiment of the multifaceted modern woman.

Liu Jo is at the ground floor of Glorietta 2, Ayala Center, Makati City (625-3712); and Ayala Center Cebu (032-231-5518) while Liu Jo Accessories is located at The Podium (654-3580).