Pond's unlocks spotless skin in 7 days

Finally, it’s here! Launched in New York with lifestyle writers from Asia and Latin America, the new Pond’s Flawless White line is now available in the Philippines. After more than a decade of research and testing, the new Flawless White was born at the famous Pond’s Institute in Trumbull, Connecticut, a two-hour drive from Manhattan.

You can say that it is here at the Pond’s Institute that beauty is born. Its parents: about 700 scientists who work relentlessly to discover new ingredients and formulate new skincare products to make women more beautiful. The Connecticut institute is one of four Unilever research and development centers around the world and 40 percent of Unilever’s research and development is done here (the company holds about 200 patents in skincare).

In New York, Flawless White was launched along with Age Miracle.

Pond’s Flawless White Ultra Luminous Serum, a concentrated formula with 250-percent more power to diminish the size and intensity of persistent blemishes, stubborn dark spots, and discolorations.

But first, the whitening line, which Filipinos (and the rest of Asia, it would seem) just love and devour — just look at aisles and aisles in the beauty section of department stores and supermarkets, which are filled with skincare products that promise to whiten skin. 

What’s so special about Flawless White? Well, it is made by Pond’s, a company that has, for over 150 years, been making a difference in women’s beauty regimen. The Pond’s habit has been handed from grandmothers to mothers and daughters and in this time of confusing labels and brands, Pond’s is a familiar brand both for those who can afford hundred-dollar-per-ounce products to those who prefer the supermarket variety.

Jacqe Yuengtian, Pond’s senior brand manager in the Philippines, says, “The process by which we develop Pond’s’ extensive line of products is rigorous and thorough. It involves a network of scientific experts, expert researchers, and market masters. All of us work hand-in-hand to develop products that easily become favorites of Pond’s fans all over the world. There are four different Pond’s Institutes across the world, in four countries spanning three continents. The research and insights from these hubs are studied and collected. Then conjointly, these technological centers develop products perfect for specific markets.” 

The new Pond’s Flawless White is a new-generation skincare. After a decade of intensive research, Pond’s delivers the first-ever GenActiv technology, which works to unlock spot-less radiant skin from the source in just seven days. 

Pond’s believes that clear skin and real beauty can be unlocked from within — not by superficially hiding the flaws with creams. “The quest for this kind of beauty begins with the understanding that every woman’s skin is unique and requires beauty solutions that can adapt to an individual’s unique needs,” say the scientists at the Pond’s Institute.

Flawless Pond’s women: Jacqe Yuengtian, senior brand manager in the Philippines, and Apples Aberin, head of global PR, who organized the New York launch with her teams in Singapore and New York

The science behind flawless white sounds difficult to understand, but Pond’s scientists break it down for us: The dark particles produced naturally in skin — melanin — influence skin darkening and are the cause of uneven tone and spots. But what influences the production and dispersion of melanin in skin? This is the secret to unlocking a flawless, even toned, radiant, and spot-less complexion. 

Pond’s Institute embarked on years of research, painstakingly analyzing over 20,000 genes to identify the critical gene that acts like a switch to influence the skin’s natural melanin cycles.

The result? The new Gen Activ formula, found in the Flawless White line for the first time. Flawless White with GenActiv Formula results from superior formulation technology, creating the first ever sunscreen system in vanishing cream, base and an active system with the combination of two potent ingredients — Niacimide and 12-HAS. Pond’s scientists studied how gene switches regulate the production and dispersion of melanin to target and influence the natural mechanisms unique to your skin, helping to lighten it, accelerate the fading of persistent spots, and unlock radiant, spot-less and even-toned skin. 

Pond’s is so confident in this new formulation that it guarantees your face will look instantly brighter from the first application and you will see a spotless look from within in just seven days.

Jacqe sees great potential for converting new fans to the Pond’s line with the Flawless White. “We found that today’s women have different whitening needs. These needs can include wanting to reduce spots and blemishes, needing a product to work right away, and requiring a whitening solution that really works. Today’s Filipina wants to care for her skin and wants to make it flawlessly fair and natural, and this new campaign assures her that the product will do exactly that.” 

Pond’s top boss: Rajev Shukla, global vice president for Pond’s, says, “We are the market leader in face care. But what we are equally passionate and excited about is bringing our vision of beauty to life and bringing it to as many consumers as possible.”

Rajev Shukla, global vice president for Pond’s, says, “We are the market leader in face care. Our expectation is to accelerate growth, that’s the nature of any business. But what we are equally passionate and excited about is bringing our vision of beauty to life and bringing it to as many consumers as possible. I think the biggest reward, apart from growth in the company, is for us to visit consumers’ homes and they tell us they look more beautiful because of Pond’s.”

The Pond’s Flawless White line is divided into cleanse, treat, and care. To cleanse, use the Flawless White Facial Foam to rinse off skin-dulling impurities from the surface of your skin, then follow it up with the Toner to get rid of excess oil and unclog your pores and prepare them to absorb your creams. To treat the skin, use the Pond’s Flawless White Serum, a concentrated formula with 250-percent more power to diminish the size and intensity of persistent blemishes, stubborn dark spots, and discolorations, and the Eye Cream, which works gently to brighten the sensitive and delicate area around the eyes, meant for use under the Day Cream during the day and Night Cream at night. To care for and maintain your skin is the Flawless White Day Cream with SPF 18, a matte, non-sticky formulation that promises to instantly brighten the face, and for night use, Flawless White Night Treatment, which does the hard work for you by repairing the damage while you get your beauty sleep. For those who live in warmer climates and have oily skin, the Pond’s Flawless White Lotion might do the trick to unlock radiant skin without feeling too heavy. To prevent the dark spots forming beneath the skin from appearing on the surface of your skin, there’s the Flawless White Blemish Prevention UB Cream. The line also includes a perfect-finish, two-way foundation powder, and a mask that soaks your skin with vitamins while you relax.

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The new Pond’s Flawless White line is now available in outlets and department stores.