What's your Christmas wish?
MANILA, Philippines - International lifestyle brand Esprit captures Christmas in a campaign depicting charismatic people, inspiring styles and very individual wishes.
The Esprit “Make Your Wish” 2011 campaign presents a one-off online cooperation with iconic photographer and blogger Yvan Rodic, also known as Facehunter. The “hunter” of “eye candy for the style hungry” went on a search for faces in Berlin, London, Sydney, Shanghai, Los Angeles and New York. With his famous street-style shots, Rodic produced portraits of 10 urban personalities in each city — each one of them full of charm, with a headstrong look and their own highly personal wish for the festive season.
This led to a total of 60 images and 18 video clips. In short interviews, the Esprit people describe their wishes and share some exciting insider tips on the best things to see and do in their cities. This has spawned six Esprit online city guides, which are published online every week in Berlin, London, Sydney, Shanghai, Los Angeles and New York, complete with images and video clips.
At the same time, the campaign also showcases Esprit social media platforms. A Facehunter tab on esprit.com leads users to a gallery. The official campaign images and films, background information about the Esprit “Make Your Wish” campaign, the Facehunter cooperation and Yvan Rodic are also available.
Rodic took to the streets in six vibrant cities with a Leica V-Lux 30 camera for Esprit. Esprit Facebook fans are also given the opportunity to fulfil an additional Christmas wish by entering an online competition to win the same camera model.
Yvan Rodic has not only dominated street-style photography for a long time, but also inspires the online and fashion scene across the world with his blog. His authentic street-style photography suits the cosmopolitan and urban Esprit spirit perfectly.
With the “Make Your Wish” theme, Esprit pays homage to its “Real People” campaigns from the 1990s. Esprit showcases the “Make Your Wish” campaign with special window displays and POS materials during the whole run-up to Christmas. Media implementation comprises a national TV and online campaign (Germany, France, Belgium, Netherlands, Shanghai and Beijing), as well as eye-catching outdoor advertising materials, such as illuminated posters and mega posters.
Esprit stores are located at Glorietta 3, Power Plant Mall, Rockwell, Alabang Town Center, Robinsons Midtown, SM Mall of Asia, EDC by Esprit at SM Mall of Asia, SM Manila, SM Megamall A & B, The Podium, Robinsons Galleria, Shangri-La Plaza Mall, The Shops at Greenhills; Gateway Mall, TriNoma, SM North Edsa, Ayala Center Cebu and Abreeza Mall, Davao. Esprit opens soon in Filinvest Mall, Lucky Chinatown Mall and SM Cebu.
