The latest from Bench is in pink, the color of 2011

MANILA, Philippines - Did you know, according to the Pantone Institute, that the color of the year 2011 is pink — a yummy, sunny shade of honeysuckle pink?

Calling it a brave new color for a brave new world, pink was chosen for its encouraging and uplifting qualities to help meet the exhaustive challenges that have become a part of everyday life.

And so, to celebrate all things pink, Bench introduces a new innovation on its Color Me Pink Fragrances collection: the Color Me Pink moisturizing lotion in three variants — Bare Me Not, So In Love, and Tickled Pink. Each one complements the collection’s original Deo Body Spray scents and brings a fresh take on what the color pink can bring to one’s disposition.

According to Leatrice Eiseman, executive director of the Pantone Color Institute, “In times of stress, we need something to lift our spirits. Honeysuckle pink is a captivating, stimulating color that gets the adrenaline going — perfect to ward off the blues!”

She adds, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to the nectar. It may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

Glow, girl, glow: Flaunt a sexy pink glow with Bare Me Not moisturizing lotion from the Bench Color Me Pink Collection.

Bare Me Not is a sweet, sensual scent with floral and fruity notes. So In Love is a lovely aromatic scent with oriental notes. And Tickled Pink is a bubbly scent of floral, woody notes. Now packaged as handy, moisturizing lotions, these three fragrances smoothen and soften the skin while leaving your favorite scent all over, for that all-day fresh feeling.

Color Me Pink Lotion is priced at P55 while Color Me Pink Deo Spray is at P75 for 50ml and P120 for 100ml.

The lotions come in romantic packaging, written with special haikus for a special someone, making them loving gift items as well. It’s a thoughtful way of saying those three special words.

The Color Me Pink Collection is a wonderful way to complement the color of the year as we see it manifest everywhere in the season’s fashion. So you can feel and think pink inside out.

The Bench Color Me Pink Collection is available at all Bench stores.