Behind the scenes at Philippines Fashion Week

MANILA, Philippines - If you think Philippine Fashion Week is all about glamour, celebrities, “it” designers, products and clothes, you are partially correct, but you’re also missing a large part of the picture. The real action actually happens behind the scenes and off the runways. 

Sony Cyber-shot’s latest offerings — the DSC-TX10 and DSC-T110 — provide an all-access pass to what goes on backstage and in between shows of the biggest fashion and lifestyle events in the country.

A catwalk show usually lasts an average of 30 minutes, but those mere moments are the result of the efforts of a battalion of models, stylists, makeup artists, and production people. Armed with 16.1 mega pixels of power each, the newest Cyber-shot cameras went undercover (the TX-10 can also go underwater for up to 5 m/16 ft deep) to capture the hive of activity that ensues even before the lights are turned on.

There’s a heap of individuals primping, dodging each other, weaving in and out of clothes racks and boxes, trying not to trip on wires and such, all while finishing their work. Sony Cyber-shot DSC-TX10 caught this controlled chaos via its 3D sweep panorama feature.

While the spotlights dazzle and the catwalk sizzles, the sidelines are also abuzz with action. The DSC-T110’s 25mm wide angle lens and 4x optical zoom capture people at front row gawking celebrities, photographers snapping away, magazine and newspaper writers taking notes, bloggers blogging, and the audience checking each other out.

The calm before the (fashion) storm: Sony Cyber-shot DSC-TX10 and DSC-T110 chronicle the final moments of preparation before the gates open and the runway show commences.

The DSC-TX10 doesn’t miss a thing either by incorporating a full HD AVCHD recording feature that makes a spot-on documentation of the show, down to the tiniest detail possible. With three-inch touch screens to boot, these two Cyber-shots take videos and photos in high-resolution.

 If the style crowd isn’t staring at the runways, they’re probably outside and busy with a host of other things. The DSC-T110 makes a sweep of the scene: fashion followers posing at the photo walls, or trying out the newest products and gadgets at the VIP lounges. Shock-proof, waterproof and dust-proof, the DSC-TX10 can navigate the posh labyrinth with ease.

The Sony Cyber-shot DSC-TX10 and DSC-T110 are available in select stores. For inquiries, visit www.sony.com.ph.