The secret behind truly artisan shoes

MANILA, Philippines - For over 35 years now, Via Venetto has been a constant creative catalyst in Philippine fashion. Via Venetto shoes have become synonymous with a level of craftsmanship that is world-class, elegant and timeless. But what truly separates the brand from the icons from France and Italy, or from the up-and-coming contenders from Turkey, Portugal, and China?

Via Venetto imports its leather from Europe. Despite the onset of cheap synthetic shoes, Via Venetto holds fast to its principle of quality materials. Leather is elegant, durable, and molds itself naturally to the wearer over time, eventually making each pair unique to the wearer.

But even more than the imported top-of-the-line leather, the open secret of Via Venetto’s integrity, idiosyncrasy, beauty, and ultimate success is an Italian tradition which Via Venetto has helped cultivate right here in the Philippines: fatto a mano.

Fatto a mano is Italian for “handmade,” and each and every pair of Via Venetto shoes is fatto a mano. Via Venetto has never kept secret that its shoes are handcrafted by the artisan shoemakers in Marikina. This fatto a mano in Marikina is a dynamic evolution of time-honored craftsmanship enhanced by new technologies in shoe moulds and leather treatments. Shoes are designed and crafted with the requirements of the Filipino in mind and in heart, both in function and aesthetics. Because of this, Via Venetto has also breathed new life into the communities in Marikina with its continued support of their craft.

If the shoe fits, is made of world-class leather, and crafted with care right here in the Philippines, wear it. It’s a Via Venetto, and you would be hard-pressed to find a shoe with more character and integrity than that.

Via Venetto shoes are available at Greenbelt 1, Glorietta 5, Mega Mall, Trinoma and Alabang Town Center.