Emo rock meets modern Goth

MANILA, Philippines - The youth should stand out and be heard. That’s the inspiration behind Bum’s “My Story” back-to-school collection.

 It’s another year of self-discovery, self-expression, and fitting in. But why try to fit in, when you can stand out? Represented by bold, dramatic colors and graphic prints, this new collection speaks volumes about individuality and fearless personal style.

Emo rules: Dino Imperial stands out in Bum.

Bum brings back the vivid stripes and the unconventional patches and ripped fabrics, creating pieces that are stylish and pack in lots of character. With shades of Emo rock and modern-Goth style, this statement-making collection motivate the youth express their true colors, proud and without hesitation. The boldness and defiance that this collection represents highlight and celebrate the oft-misunderstood rebellious nature of today’s youth.

Bum Equipment is available at all leading department stores nationwide.