Laneige's White Plus Renew: Whiter, brighter skin

MANILA, Philippines - When you meet people, which area of the face do you notice first?

Your eyebrows, eyes, and your cheeks — the Apple Zone — are your face’s most noticeable features. Ironically, the Apple Zone is also the area that is most prone to sensitivity, dehydration, and hyper-pigmentation. The Apple Zone is hence the part of the face that needs the most immediate whitening care. Laneige’s White Plus Renew line provides targeted care for the Apple Zone, giving your face a whole new light.

The patented White Plus Renew Complex illuminates your complexion with a three-step melanin control (melanin reduction, prevention, and channel-blocking), while fermented bean extracts give natural boosting effects. Lab results show that when the Apple Zone is brightened, skin will look brighter from the fourth week on and two times more illuminated and clearer in just eight weeks.

Laneige’s distinctive Apple Zone whitening program consists of two intensive care products:

• White Plus Renew Eye Treatment (P2,350) is a unique and professional night whitening eye care with eye serum and Apple Zone mask. This treatment brightens your eye area while you sleep. The hydrogel eye mask seals in the serum and recovers viltality in four days.

• White Plus Renew Eye Protector SPF12/PA+ (P1,450) hydrates, whitens, prevents puffiness. It protects the skin from daytime aggressions to inhibit melanin generation and leaves the skin supple and bright.

To lay a good foundation for excellent skin, daily whitening care is a must. These new items provide complete care to maximize the effects of your Apple Zone regimen:

• White Plus Renew Foam Cleanser (P1,250) is an amino-based gentle cleanser that removes impurities and brightens skin tone.

• White Plus Renew Skin Refiner (P1,450) is a refreshing toner that removes dead skin cells, makeup residues, and impurities.

• White Plus Renew Emulsion (P1,650) is a non-sticky formula that forms a whitening moisture barrier to make skin clear and bright.

• White Plus Renew Daily Protection Cream (P2,150) is formulated to block UV rays and inhibit pigmentation caused by external aggressions.

Laneige is available at the third level, TriNoma Mall (900-5171); Level 1, Robinsons Place Midtown Mall (345-7272); Level 2, SM Mall of Asia (+639228770468). It will soon open at Shangri-La Mall.