Swatch dashes through the snow

MANILA, Philippines - One Swiss star deserves another.

Snowboard wizard Anne-Flore Marxer has joined forces with Swiss fashion brand and jewelry maker Swatch to create the rugged, sporty and assertively colorful Anne-Flore Swatch collection.

Six new models — AFM Charge Time (built for hardcore competitive sports), AFM Cliff Drop (designed to stand up under any conditions), AFM Laughtime (captures the energy, relentless spirit and fun-loving personality of Anne-Flore), AFM Powder Turn (built for rugged, outdoor sports), AFM Dance Time (a perfect complement to high-color, high-contrast outdoor gear), and AFM Pow Splash (the only Swatch Snow Pass among the Gents) — in the popular Gent format bring Anne-Flore’s big personality to the world of fashionable sports accessories.

For each six new models — including a Swatch Snowpass — Anne-Flore takes the bright, bold colors that make Swatch stand out and wraps them around her wrist with rough and ready style.

Color your world with Swatch: The Anne-Flore Swatch collection consists of six models —AFM Charge Time, AFM Cliff Drop, AFM Laughtime, AFM Power Turn, AFM Dance Time and AFM Pow Slash — that feature rugged monochrome plastic straps, bold pastic cases in solid colors and elegant, readable dials.

A world-class boarder, Anne-Flore is a member of the Swatch Pro Team, and she’s designed all the watches in the new collection for all boarders and fans of the great outdoors.

Personality, color and top performance — it all comes through in a bold, bright way in the new Anne-Flore Swatch collection, which features rugged monochrome plastic straps, bold plastic cases in solid colors, and elegant, easily readable dials.

Swatch is available at Swatch stores in SM Megamall, Glorietta 4, Greenbelt 5, and TriNoma; Swatch kiosks in SM Mall of Asia, SM City North-Edsa, SM City Davao, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place, Ermita; Sta. Lucia East Grand Mall, Festival Mall and Ayala Center, Cebu; and hole-in-the-wall shops in Alabang Town Center, and Ayala Marquee Mall.