SM does it again! Now comes Fashion Forum

MANILA, Philippines - After satisying Manila’s fashionable set with its beautiful Parisian shoes, SM now takes its passion for fashion to a new level with the opening of Fashion Forum, a multi-brand boutique, at the third floor of SM Makati on Monday, Oct. 11.

Fashion Forum is the ultimate destination for stylish investment pieces from contemporary imported brands like Adrianna Papell, Donna Morgan, Donna Ricco, London Times, Maggy London, Max and Cleo and Miss Couture.

The shop has exciting designer brands, contemporary and elegant interiors, as well as well-trained fashion associates at your service.

Adrianna Papell focuses on affordable luxury, with its range of gorgeous day dresses and glamorous pieces that look great on generations of stylish women — from the mother of the bride to the high school prom queen.

Max and Cleo from the house of BCBG, is the

to-go brand when you’re looking for modern, stylish dresses. The collection mixes contrasting velvet and satin trims on formal tailored dresses, satin dresses with tulle underskirts — with a touch of whimsy.

Donna Morgan is a classic mix of trends designed for fashion forward women who are comfortable with the fit, style, design, and value of the dress. It uses the most flattering silhouettes and shapes, accentuated by the most trend-directed fabrications and fashion detailing.

Donna Ricco is all about the iconic dress silhouette. You’ll find Donna Ricco’s prints charming — retro-inspired polka dots, feminine florals, and contemporary geometrics, as well as classic solids.

Maggy London dresses are all about elegant evenings — from sweet to sultry. The collection’s signature design element is the creative use of fabrics expressed in drapes, twists, and wrap silhouettes.

London Times evokes well- traveled sophistication and elegance — rich matte black dressed designed with European élan as well as boldly feminine artsy color block pieces. Tapestry inspired floral paisley and scarf print designed pieces give the collection a vintage vibe.

The Miss Couture collection has been a source of fashion finds for Manila’s stylish women with its fashion forward, day, night, and day-to-night collections of trendy, of the moment pieces with imaginative detailing and unexpected twists.

Fashion Forum is at the third floor of the SM Department Store in Makati, and will open soon at SM Ortigas and North-EDSA.