Fluidity in motion
MANILA, Philippines - Adidas presented a new era of training with its latest multi-purpose training shoes, the Fluid Trainer.
The Adidas Fluid Trainer, a lightweight training shoe, was developed to ensure the ultimate in foot flexibility and freedom of motion through a unique soft technology and full-length cushioning system. The launch was held simultaneously in three Adidas stores, Rockwell, Greenbelt and TriNoma..
The Rockwell launch, hosted by RX 93.1’s Francesca Tobias and Gino Quillamor, featured performances from Aerofunk. Kath Cruz, who handles the training and styles categories of Adidas, explained what the Fluid Trainer technology is all about. Wrapping the event is a demo performance from Aerofunk fitness professionals followed by Adidas endorsers Iza Calzado, Yael, Tedmark, Gosh and Armo of Spongecola. Also spotted in the Adidas launch in Rockwell were Larry Fonacier of Alaska, Jonas Villanueva of San Miguel, Jeff Chan of Rain or Shine Elasto Painters, Poomsae World Champion Janice Lagman, head physical therapist of the Moro Lorenzo Sports Clinic Kristine Warren, Karylle, Ginger Conejero, Luke Mijares and DJ Durano.
The Greenbelt launch, hosted by Slick Rick of Boy’s Night Out and Lia Cruz of Basketball TV, featured dance group Groovejackz and the parkour/free runners from the Philippine Parkour and Freerunning Association. Actor John Lloyd Cruz was present at the event. Jazz, Jugs, Chino and Kelvin of Itchyworms and Kevin Alas of Letran Knights also dropped by.
The TriNoma launch, hosted by Eric Tipan of Jam 88.3 and ABS-CBN Sports and Drei Felix of MYX, featured Rayver Cruz and a demonstration of body jam by Gelli Victor of RX 93.1. Mike Silungan and Woody Co of the UP Fighting Maroons and Jeric Teng of the UST Growling Tigers also joined in the demonstration.
Available for both men and women, the Fluid Trainer footwear is super lightweight and dynamic, has 360–degree flexibility and good ground contact which gives wearers good grip for any indoor and outdoor activities. It is designed with mesh, suede and leather to serve both function and style. The shoe also has a completely seam-free upper for extra comfort and breathability.
The Fluid Trainer, which comes in five color combinations for women and four colors for men, is available in Adidas Sports Performance stores, PSIs, selected Proline, Toby’s, and SM sport shops.
The items are priced at P3,895 to P4,495. For information, visit www.facebook.com.
