Good-for-you hair color does exist

MANILA, Philippines - Whether you color your hair to keep up with what’s fashionable or to mask what isn’t (translation: white hair), hair color has become a most common step in every woman’s (and man’s) beauty ritual. But sometimes hair-color products can take a toll on the health and condition of our hair. Harsh chemicals and strong preservative systems in the formulation — that supposedly deliver accurate color that stays longer — are oftentimes harsh, damaging the hair follicles and irritating the scalp. They can also have an adverse effect on our over-all health.

But not all hair-coloring products are created equal. And in the echelon of effective-yet-good-for-you products, Schwarzkopf’s Essensity Hair Colour ranks way up there with the best of them.

For starters, the Essensity Hair Colour line holds the distinction of being the first ammonia- and fragrance-free formulation in the market. This technology was introduced by Essensity and has since become standard to many other hair color brands. Despite the absence of ammonia, which has for many years been the gold standard in hair color products, Essensity Hair Colour still boasts of up to 90 percent white hair blending, with long-lasting results.

Aside from being free from ammonia and artificial fragrances, the Essensity Hair Colour line also does not contain silicones and mineral oils that weigh down hair, or parabens and preservatives like formaldehyde that can cause allergies and skin irritations. This is Schwarzkopf “Free From” philosophy that promises to replace synthetic ingredients wherever possible, without compromising product performance. So all Essensity Hair Colours are formulated using pure and certified-organic essences that are extracted using the purest processes to preserve the integrity and efficacy of these natural materials. This ensures that each ingredient delivers its promised benefit at optimum levels, stabilizing the hair structure during the coloring process for long-lasting color and natural shine.

Ninety percent of the ingredients used in the product line are naturally-derived: fermented natural Ectoine that helps protect hair fibers from damage, and beeswax that contains vitamin A, minerals and nutrients needed for the healthy growth of hair. The line offers 17 shades — from light to dark levels — that can be intermixed to create an endless array of colors to suit every personality type and preference. This may sound daunting and fussy to do, even for professionals.

But Essensity Hair Colour products are made to be simple and effective, and perfect for busy salon-goers who do not want to spend their entire day waiting for just the right shade of color. Of course, it’s always best to rinse with Essensity Restoring Shampoo and Sealing Lotion after the process to help protect color-treated hair from fading and to keep it shiny and healthy. Essensity offers a complete range of products in its Color, Care and Styling categories. Essensity is available at leading salons nationwide.

Globally, more and more consumers are starting to prefer products that are naturally derived and formulated, even as they are left wanting for faster and better efficacy. But science is catching up with this growing preference. And the Essensity Hair Colour is a perfect example of a product-of-the-future: one that delivers on our functional need for a product that works, and our emotional need for one that is not harmful — to us and to the world at large.

How many beauty products out there can claim to work and still be good for you, afterall?

Schwarzkopf Professional Salon products are exclusively distributed by TopStyle Marketing Inc. For inquiries, call 638-2401. Schwarzkopf products are available in all leading salons nationwide.