Hot numbers inspired by a woman's soft skin

MANILA, Philippines - Style-savvy ladies have all the reasons to flaunt their beautiful, soft skin this summer with Bayo’s “Soft Look Collection.”

The limited-edition summer ensembles were presented at an exclusive multimedia fashion event.

The runway featured 17 pieces all inspired by a woman’s soft skin, made possible with Johnson’s Body Care.

“Johnson’s Body Care is excited to launch the Soft Look Collection that will enable women to choose outfits that highlight their best asset this summer — their beautiful soft skin,” explains Via Abaño, Johnson’s Body Care senior brand manager.

The hot temperature makes skin dry and dehydrated. Thank goodness for the moisturizing properties of Johnson’s Body Care’s 24-Hour Lasting Moisture Body Lotion and Wash. Now, skin is kept soft and hydrated the whole day. The product is enriched with the amazing power of the Dual Moisture Bond, which seals in the skin’s natural moisture and gives it an added moisture boost.

The Soft Look Collection, available in 11 Bayo stores nationwide, features pieces made of fabrics, silhouettes and colors that enhance a woman’s soft skin.

“Off-white eyelets and lace are the base fabrics of the collection with a little blush as an accent color,” says Mary Grace Magcamit, Bayo’s merchandiser. “The silhouettes are meticulously defined with a variety of tops, dresses, and bottoms.”

Johnson’s Body Care’s partnership with Bayo is definitely the hottest tandem this season.

“We chose Bayo as our partner for the Soft Look Collection because the brand appeals to the modern and confident Filipina. It carries trendy pieces that accentuate a woman’s soft skin,” adds Abaño.

Special freebies and discounts await women until June 15. By purchasing any item from the Johnson’s Body Care Soft Look Collection in participating Bayo outlets, women will get a free 100ml Johnson’s Body Care Lotion and a 20-percent discount coupon for a succeeding purchase of a 200ml or 400ml lotion or wash at Watsons. Alternately, when women buy 200ml or 400 ml Johnson’s Body Care Lotion or Wash at Watsons, they will get 10 percent off on any item from the Soft Look Collection.

Johnson’s Body Care lotions and washes are available at all leading beauty and personal care stores, department stores and supermarkets nationwide. The Soft Look Collection is retailed in the following Bayo branches: Ayala Center Cebu, Eastwood City, Gateway Mall, Greenbelt 5, Greenhills Shopping Center, Market! Market!, Robinson’s Galleria, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, and Trinoma.

For information, log on to Facebook and become a fan of Johnson’s Body Care at www.facebook.com/bodycareph.