Fits of jean-ious

MANILA, Philippines - J Brand was co-founded by denim manufacturer Jeff Rudes and former stylist Susie Crippen. The two set out to create classic and sophisticated jeans with an emphasis on fit — and one mandate: create timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women’s jeans.

“It’s all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,” says Susie.

“Manufacturing the best-looking and best-fitting jeans possible is something we want to be known for,” added Rudes.

J Brand launched as an exclusive at Ron Herman’s Melrose jeans bar in the spring of 2005. The brand found immediate success, and J Brand’s introduction of their skinny straight leg made them the first American-made premium jeans to drive this trend.

J Brand continues to show leadership in the retail market with the introduction of their new wide-leg styles. “In an exceedingly competitive market, one of our greatest challenges was to go beyond what we were known for — the skinny jean — and deliver the next trend,” said Rudes.

The new styles have been a tremendous hit with celebrities like Kate Moss, Cameron Diaz and Katie Holmes, as well as with top fashion editors at Vogue and Harper’s Bazaar. The collection will always stay clean and classic but also at the forefront of trends, maintaining leadership in the premium jeans market.

In 2007, J Brand Jeans, a celebrity favorite worn by denim aficionados across the world, won the Los Angeles Fashion Award’s Supima Denim Designer of the Year Award. The Los Angeles Fashion Awards recognize designers “that have significantly impacted the national and international fashion marketplace, and enhanced the identity of LA fashion.”

J Brand is available only at Adora Department Store, 2/F Greenbelt 5, Ayala Center, Makati City.