What's your identi-tee?

MANILA, Philippines – Bum has always been associated with freedom and style, distinct character, and unhampered individuality.

This individuality defined by every Bum apparel is captured in a new collection called the Bum Identi-Tee.

Bum’s Identi-Tee showcases key pieces in bold, grunge-inspired designs. Taking its cue from the dark enigma of goth, Bum recreates what teen fashion is all about.

Bum calls it “voodoo of the mind” — the uninhibited way of expressing one’s thoughts, sans the rules.

Definitely, there is only one fashion rule for Bum’s Identi-Tee: Character is the best accessory. And this season, Bum unveils its voodoo of the mind in every rackful of apparel. As token of that individuality, a special voodoo doll is given to anyone who buys Bum’s Identi-Tee.

Bum Identi-Tee is available in all major department stores nationwide.