Lipwear that does what lipstick can't

MANILA, Philippines - Imagine a lip color so virtually weightless, so sheer it won’t weigh you down. Covergirl Outlast Lipstain is an innovative, pen-style lip color that delivers the feel of bare lips, and color that lasts for hours.

The secret ingredients? Water-based colorants that infuse into the top layer of lips rather than coating the outside, so there is no waxy, sticky residue. The Outlast Lipstain formula contains conditioners to soften and smooth lips, and is one of the few lip stains that don’t contain alcohol, which can dry out lips.

“Women have told us they like the way lip color completes their beauty look, but they crave the feel of bare lips,’ says Esi Eggleston Bracey, vice president of Covergirl Cosmetics. “Covergirl Outlast Lipstain provides beautiful, stay-put color and precision application superior to lip gloss, without the sticky, heavy film layer of many traditional lipsticks. It’s the ultimate lip-color formula for the woman who doesn’t want to compromise.”

Cleverly packaged as a fine-tip pen, Covergirl Outlast Lipstain provides simple, precision application.

Covergirl Outlast Lipstain is available in seven virtually weightless shades: Everbloom Kiss, Berry Smooch, Teasing Blush, Sassy Mauve, Coy Coral, Flirty Nude and Wild Berry Wink. Outlast Lipstain is available in all leading department stores at P445 and is exclusively distributed by Rustan Marketing Corporation.